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Why People (Don’t) Buy: The Go and Stop Signals Why People (Don’t) Buy: The Go and Stop Signals by Amitav Chakravarti
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“Heuristic decision making is fast and frugal and is often based on the evaluation of one or two salient bits of information. We”
― Amitav Chakravarti, Why People (Don’t) Buy: The Go and Stop Signals
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