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“Heuristic decision making is fast and frugal and is often based on the evaluation of one or two salient bits of information. We”
― Why People (Don’t) Buy: The Go and Stop Signals
― Why People (Don’t) Buy: The Go and Stop Signals



![Why People (Don T) Buy : The Go and Stop Signals (Hardcover)--by Amitav Chakravarti [2015 Edition] ISBN: 9781137466679 Why People (Don T) Buy : The Go and Stop Signals (Hardcover)--by Amitav Chakravarti [2015 Edition] ISBN: 9781137466679](https://s.gr-assets.com/assets/nophoto/book/111x148-675b3b2743c83e96e2540d2929d5f4d2.png)