Amitav Chakravarti

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Amitav Chakravarti



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Average rating: 3.78 · 23 ratings · 4 reviews · 3 distinct works
Why People (Don’t) Buy: The...
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3.78 avg rating — 23 ratings — published 2015 — 6 editions
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“Heuristic decision making is fast and frugal and is often based on the evaluation of one or two salient bits of information. We”
― Amitav Chakravarti, Why People (Don’t) Buy: The Go and Stop Signals
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