Book Cover Design Secrets You Can Use to Sell More Books Quotes

“Better to be a cliché than to be a failure. Incidentally, I’ve played this scenario out a dozen times with clients. They want something simple, suggestive, symbolic. I tell them to choose something obvious. A powerful, beautiful picture that hits all the right genre buttons. They insist, we finish the cover, six months later they decide they are frustrated with their low sales and they give me permission to redo the cover and make the design that will sell the best. Are my book covers clichés? Probably. They also sell a lot of copies.”
― Derek Murphy, Book Cover Design Secrets You Can Use to Sell More Books

“But the first book has very little in common with the other two; and the other two are from the same author so OF COURSE they should be identical. That’s not cliché at all, it’s branding!”
― Derek Murphy, Book Cover Design Secrets You Can Use to Sell More Books

“while fiction books are about setting, characters and emotion that appeal to the heart (which can be achieved with pictures and colors) non-fiction books are about ideas that appeal to the head. So for some non-fiction, you need a clever, non-obvious juxtaposition of things that represents your topic.”
― Derek Murphy, Book Cover Design Secrets You Can Use to Sell More Books