Making Sense of Social Media ROI Quotes

“I do not like measuring using soft indicators, like RTs or likes. I prefer the hardcore financial values. The ISO 10668:2010 is an international valuation standard that is very valuable if you are interested in how to measure a brand.”
― F. Marco-Serrano, Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy

“Do not lie to yourself: not every penny you invest in marketing and promotion is an actual investment. What’s the difference? It is easy — if you spend your precious money in a marketing campaign and this provokes increased profit, then that is well invested money.”
― F. Marco-Serrano, Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy