F. Marco-Serrano

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F. Marco-Serrano

Goodreads Author


Born
in Spain
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March 2015

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Francisco Marco-Serrano (1977- ) was born in Vila-real, Spain. For more than fifteen years he has been working as an economist in different roles (business controller, general manager, managing director, consultant, lecturer and researcher) and countries (Brazil, Spain, United Kingdom). Nowadays, he lives in London (UK), where he lectures economics at an independent college while enjoying socio-economic research and writing about social media ROI for Socialancer.com.

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F. Marco-Serrano I think it was 2010 when my colleague and social media consultant Benet Marcos (currently co-owner of Socialancer.com) asked me to prepare a module on…moreI think it was 2010 when my colleague and social media consultant Benet Marcos (currently co-owner of Socialancer.com) asked me to prepare a module on Social Media ROI. He wanted it to prepare the students to measure real ROI. After five years I had so much material I decided to prepare the guide as it stands today.(less)
Average rating: 4.0 · 1 rating · 0 reviews · 1 distinct work
Making Sense of Social Medi...

really liked it 4.00 avg rating — 1 rating — published 2014 — 4 editions
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The Phoenix Proje...
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F. Marco-Serrano rated a book it was amazing
The Phoenix Project by Gene Kim
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The Phoenix Project by Gene Kim
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More of F.'s books…
“Do not lie to yourself: not every penny you invest in marketing and promotion is an actual investment. What’s the difference? It is easy — if you spend your precious money in a marketing campaign and this provokes increased profit, then that is well invested money.”
F. Marco-Serrano, Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy

“I do not like measuring using soft indicators, like RTs or likes. I prefer the hardcore financial values. The ISO 10668:2010 is an international valuation standard that is very valuable if you are interested in how to measure a brand.”
F. Marco-Serrano, Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy

“Do not lie to yourself: not every penny you invest in marketing and promotion is an actual investment. What’s the difference? It is easy — if you spend your precious money in a marketing campaign and this provokes increased profit, then that is well invested money.”
F. Marco-Serrano, Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy

“I do not like measuring using soft indicators, like RTs or likes. I prefer the hardcore financial values. The ISO 10668:2010 is an international valuation standard that is very valuable if you are interested in how to measure a brand.”
F. Marco-Serrano, Making Sense of Social Media ROI: A Short Guide Focused on Sales, Marketing and Strategy




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