Ultimate Guide to Facebook Advertising Quotes

“If you find a path with no obstacles, it probably doesn’t lead anywhere.” —FRANK HOWARD CLARK”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“The 15 possible identifiers are: Email, Phone Number, Mobile Advertiser ID, First Name, Last Name, ZIP/Postal Code, City, State/Province, Country, Date of Birth, Year of Birth, Gender, Age, Facebook App User ID, Facebook Page User ID. The most common ones are First Name, Last Name, Phone, and Email.”
― Perry Marshall, Ultimate Guide to Facebook Advertising

“PHONE”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“FREE”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“Facebook gives you a maximum budget with this option instead of a daily budget option. After you submit the boosted post Facebook will spread that maximum budget out over a few days, depending on what you choose. Facebook gives you a range to choose from (most likely from one to seven days) in which your budget will be spread out over that period of time. You also have the ability to go in and pause the campaign at any time after you submit it.”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“Photo posts and video posts typically get most engagement and organic boost; however, link posts can give you the best ROI on your ad spend in many cases. The reason for this is because the image in your link post will redirect straight to your landing page or offer, unlike a photo post or video post.”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“First master the fundamentals.” —LARRY BIRD”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“4–5:   Helpful. If your final score is 4 or 5, then paid advertising on Facebook has the potential to bring you more customers, but it will take a bit of work, and it probably should not be your primary source of traffic. The biggest benefit of being on Facebook is to provide you another channel to connect to existing customers and to collect detailed customer demographics.”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“If you scored 6 or above, you should devour every word of this book. If you scored 5 or lower, there is still a lot of useful content for you here, but some chapters will be less important because you likely will be spending only tens of dollars, not tens of thousands of dollars, on Facebook ads. Read extra carefully Chapters 17, 18, and 19.”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.” —MARK ZUCKERBERG”
― Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes