Perry Marshall

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Richard Koch, Dan Kennedy, Ken McCarthy, Dan Sullivan, John Carlton, ...more

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February 2013

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Perry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. Clients in 300 industries value his capacity to integrate sales, technology, art and psychology.

He founded the $5 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He aims to solve the #1 mystery in Artificial Intelligence and the origin of life itself.

His 80/20 Curve is a productivity tool in NASA's Jet Propulsion Labs at the California Institute of Technology, and his Google AdWords book laid the foundations for the $100 billion Pay Per Click industry. He's served as an expert witness for search advertising litigation.

Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall
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Average rating: 4.12 · 2,705 ratings · 242 reviews · 14 distinct worksSimilar authors
80/20 Sales and Marketing: ...

4.21 avg rating — 1,206 ratings — published 2013 — 3 editions
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Ultimate Guide to Google Ad...

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4.08 avg rating — 678 ratings22 editions
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Ultimate Guide to Facebook ...

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4.08 avg rating — 274 ratings — published 2011 — 10 editions
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Evolution 2.0: Breaking the...

4.15 avg rating — 149 ratings — published 2015 — 5 editions
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Ultimate Guide to Local Bus...

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4.13 avg rating — 38 ratings2 editions
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Il principio 80/20 per vend...

it was amazing 5.00 avg rating — 2 ratings
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Industrial Ethernet

liked it 3.00 avg rating — 1 rating — published 2002 — 4 editions
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Simplify: How the Best Busi...

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4.02 avg rating — 313 ratings8 editions
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Ultimate Guide to LinkedIn ...

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3.44 avg rating — 63 ratings — published 2015 — 8 editions
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Ultimate Guide to Pay-Per-C...

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3.95 avg rating — 65 ratings — published 2010 — 6 editions
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More books by Perry Marshall…

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The Line Between by Tosca Lee
Evolution 2.0 by Perry Marshall
"Evolution 2.0 is the chronicle of Perry Marshall (a Christian geek-genius) and his incredible journey into the heart of origin of life science. Chalked full of ruthless logic and painstaking microanalysis of cutting-edge lab science, this book wil..." Read more of this review »
Perry Marshall rated a book it was amazing
Evolution 2.0 by Perry Marshall
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Evolution 2.0 by Perry Marshall
"WOW! Finished reading an advanced copy of Evolution 2.0 - a great read and beautifully laid out arguments and logic. Your subject matter expertise as well as your ability to tell stories made it hard to put down. I hope that non-engineering types..." Read more of this review »
More of Perry's books…
“If you find a path with no obstacles, it probably doesn’t lead anywhere.” —FRANK HOWARD CLARK”
Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

“1. No cold calling. Ever. You should attempt to sell only to warm leads. 2. Before you try to sell anything, you must know how much you’re willing to pay to get a new customer. 3. A prospect who “finds” you first is more likely to buy from you than if you find him. 4. You will dramatically enhance your credibility as a salesperson by authoring, speaking, and publishing quality information. 5. Generate leads with information about solving problems, not information about the product itself. 6. You can attain the best negotiating position with customers only when your marketing generates “deal flow” that exceeds your capacity. 7. The most valuable asset you can own is a well-maintained customer database, because people who’ve already bought from you are way easier to sell to than strangers.”
Perry Marshall, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.” —MARK ZUCKERBERG”
Perry Marshall, Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

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