The Innovator's Method Quotes

“Products that delight customers do the unexpected. They solve a problem customers didn’t know they had, or they evoke a positive emotion.”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization

“There are two types of uncertainty that influence a firm’s ability to create a customer: demand uncertainty (will customers buy it?) and technological uncertainty (can we make a desirable solution?).”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization

“For example, AT&T—not known for innovation in the past twenty years—recently created five labs (AT&T calls them “foundries”), each employing forty to fifty interdisciplinary experts. Their task: testing new insights generated inside and outside AT&T. The foundries house marketing experts from the business units, experts in telecommunications technologies, and experts in design thinking. What’s more, AT&T has invited start-ups and established companies from many industries to participate in rapidly developing and experimenting with new technologies. Each new idea is run through a twelve-week project, where a team applies the kinds of tools we describe in this book to produce virtual or physical prototypes.”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization

“Our leaders should nurture innovation wherever it comes from.”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization

“Lean Start-In” workshop. Employee teams bring an idea for a significant unmet customer need, and in two days the team goes through the entire cycle of validating a customer pain, prototyping a solution, and testing it with customers.”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization

“Managers tend to start by building solutions, but we emphasize the need to first deeply understand the problem.”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization

“FIGURE I-1 The innovator’s method”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization