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“Products that delight customers do the unexpected. They solve a problem customers didn’t know they had, or they evoke a positive emotion.”

Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization
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The Innovator's Method: Bringing the Lean Start-up into Your Organization The Innovator's Method: Bringing the Lean Start-up into Your Organization by Nathan Furr
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