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The Innovator's Method: Bringing the Lean Start-up into Your Organization

4.14  ·  Rating details ·  633 ratings  ·  42 reviews
Have you ever come up with an idea for a new product or service but didn’t take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company—perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven’t known how t ...more
Hardcover, 288 pages
Published September 9th 2014 by Harvard Business Review Press (first published August 19th 2014)
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Oleksandr Golovatyi
The most important of the book.
Brief review of the innovator's method:
Insight -> Problem -> Solution -> Business Model -> Scaling.
In general, the book will be interesting for managers of all levels, managers and entrepreneurs. Traditional management works well only in conditions of certainty. The book describes the methods and techniques, as well as many examples of how to solve uncertain problems creatively. In a word experiment with the mind and set yourself high goals.
Самое важ
Mar 18, 2015 rated it it was ok
Shelves: nonfiction, 2015, business
Read to page 150 and then skimmed the rest. Some good ideas but dry and hard to read.
Rosie Casey
Sep 24, 2020 rated it really liked it  ·  review of another edition
Accompanying coursework for the INSEAD 'Innovation in the Age of Disruption' course. ...more
Sven Kirsimäe
Apr 07, 2018 rated it it was amazing
Shelves: at-audible
Well reasoned book how changes can be implemented in an uncertain business environments and why they might matter in the first place.

If you’re an active member in a startup scene then most of the concepts are known to you but are nicely described in a logical manner with examples to remind them once more.

Or, if you want to turn around your stagnated company, you might get some good hints from this book.

For sure, now I’m more equipped to reason ever-happening changes in the business world of mine
May 07, 2019 rated it it was amazing
Professors Dryer and Furr might actually prefer that the book be called an operating manual instead. An operating manual is used for the specific behavioral directions. A car manual, for example is open while a mechanic is actively tuning a car. It might be covered in oil because it has been used on site. This manual for innovators, is not one to be read in one sitting. The authors motivate the reader to action with every new principle in the book. Readers will be repeatedly inspired to put the ...more
Jonathan Hardy
Jan 03, 2019 rated it really liked it
Also read this one in Jeff Dyer's class on creative strategic thinking. This is a great companion book to innovator's DNA. Though I do not plan to do a lot of product innovations I think the construct this creates around various types of prototypes and adding a minimum awesome product after minimum viable were helpful ideas for me that plan to apply in my HR career. ...more
Sep 18, 2017 rated it did not like it
Too basic, too much copy paste. Read instead business model canvas
Apr 13, 2018 rated it liked it
This is a very interesting book that tries to convey in a unified way the lessons of the 'Lean Startup', 'Design Thinking' movements. As with some business books it tends to be a bit verbose and repetitive (therefore the 3-star rating instead of a 4-star).

The Innovator's Method can be summarized in the following steps:
- Come up with an insight.
- Understand your customer problem and needs: customer pain points.
- Prototype as quick as possible: virtual prototypes, minimum viable prototype.
- D
Oct 24, 2021 rated it really liked it
- I started this books as a part of one program in my company. One of the most beautiful thing about this book is its quality of writing, so simple and easy to understand.
- Every topic is explained using some case studies which makes it easy to understand.
- It also gives tools/process to implement this method for self, team, and organization along with testing techniques.
- Learnt a lot about defining a problem, test assumptions in case of uncertainties ( demand and technical ).
- This book con
Dec 18, 2018 rated it really liked it
Shelves: improv-co
Solid principles on managing for innovation. The advice itself is fairly basic, but the book is a good reminder that you don't have to act in complicated ways to promote innovation within a company. A lot of innovation is just repeating certain ways of thought until it becomes second nature to train your brain to look for innovative opportunities.

Though the advice is good in the book, a lot of the stories are similar to the Innovator's DNA stories, which makes the stories feel less impactful an
Jul 27, 2017 rated it it was ok
Shelves: did-not-finish
I guess it's the state of the genre, but what could've been explained in an essay was instead bloated to hundreds of filler pages, reprisal after reprisal of the same topic. I'll save you the read: come up with an insight, understand the customer’s problem, quickly develop “an awesome solution” to that problem, and create a business model, and finally generate revenue and scale your idea. Revolutionary stuff. ...more
Lindsay MacGregor
Dec 20, 2020 rated it really liked it
The book describes the steps that are taken from coming up with an idea for a product or service, from the conception of the idea to taking it to market. In the process, the innovator can navigate the uncertainty surrounding product/service design and development. I found this book interesting and loved the examples the writers used. I just thought the book dragged a bit towards the end, therefore I am taking off a star.
Jul 27, 2019 rated it it was amazing  ·  review of another edition
Read and go innovate!

Awesome book with lots of practical examples. It is a great book for product managers and anyone in general who is looking to innovate, be it thinking about what's next for your product or just beginning to build that next billion dollar product business you have always dreamt of!
Nick Wong
Jan 24, 2020 rated it it was amazing
Great methodology. Extremely practical. Low cost and fast prototyping. Ironically inevitable for start-up but so needed in big biz where risk adversity abounds ruled by wonky NPV, politically-influenced field research and an endless stream of naysayers! Disclose : I rate Nathan Furr highly also - was fortunate to study under him at INSEAD.😊
Michelle Gomes
Mar 08, 2020 rated it really liked it
"There is no one-size-fits-all prescription for success". Found the book particularly insightful for the pre-scaling and scaling phases.
Competion and markets are opportunistic. Complexity arises when you have to bet on different options and you have an urgency on your time to market. Would like to see a book that captures this aspect too. Something on the lines of Innovation and chess.
Feb 21, 2018 rated it it was amazing
One of the best business books I have ever read. This book has actionable tips for being lean, mean and nimble in your small startup or large organization. From the value of a MVP to how to gather customer insight, this is an indispensable guide.
5 stars

First sentence:


Have you ever come up with an idea for a new product or service that you thought would be very cool, but didn't take any action because you thought it would be too risky?
Christophe Tiji
Jan 03, 2020 rated it did not like it
The Book will give you a headache.
Sep 19, 2020 rated it it was amazing
A very practical book, with principles that I'm excited to implement in my own company and with my partners. ...more
Feb 19, 2021 rated it really liked it
A good overview of how to tackle uncertainty in entrepreneurship. Easy to understand and filled with a good amount of concrete examples.
Nov 13, 2021 rated it liked it  ·  review of another edition
Various examples for executives to implement.
Nabila Pasha
Aug 10, 2022 rated it it was amazing
nice book thank you !!
Nov 21, 2022 rated it really liked it
Excellent book! The methodology is very applicable and I would encourage anybody that can impact innovation in their company to read it.
Ilyes Hachani
Jan 10, 2018 rated it really liked it
The content is very good. I gave it a 4 because of the redundancy in the chapters. The book could have been 50pages shorter while retaining the same information. It feels like they added the content to hit a length milestone not to add more value. Other than that this is a good read. I really recommend.
Sep 29, 2014 rated it really liked it
Shelves: business
At it's core, The Innovator's Method is about navigating the uncertainty that surrounds innovative ideas. As one who has the entrepreneurial itch, I learned a great deal from this book. Of the many take-aways outlined in the book, I found the principle of the Minimum Awesome Product (MAP) to be most helpful. Furr and Dyer explain that the MAP principle is a way of quickly prototyping an idea by finding the answers to three questions: How wow'ed are people when they understand the product? how li ...more
Ahmed Korayem
Mar 28, 2015 rated it really liked it
Shelves: business
The "method" is actually based on many different concepts and techniques described in more details in other books. This book is a good collective summary of methodological tactics to deal with uncertainties when developing and introducing new innovations. The key message is that high uncertainty requires a new management skills set: one has to go through a series of well thought experiments to validate assumptions at different stages of innovation development (getting the insight - identifying t ...more
Jose Papo
Aug 27, 2014 rated it it was amazing
This book is a fantastic addition to any Lean Startup library. What I like about the book is that it brings concrete and clear guidelines to execute innovation inside your organization. Also it blends Design Thinking, Jobs to be Done, Business Model generation and Lean startup tips and tricks. It's really an end to end process for creating, refining and bringing great ideas to market.

The book uses the most important literature about Innovation, Jobs to be done, Design Thinking and Lean Startup.
Nov 27, 2016 rated it really liked it
Although intended to be broad in appeal, I think the most appropriate targets for this book are actually 1) large companies struggling to innovate and diversify and 2) a more mature startup that has discovered product-market fit and needs to focus, then scale and establish processes for effective, ongoing innovation and product development. Nothing was particularly earth shattering for me, but it did reinforce things I already knew and gave me new vocabulary for persuading others. This book does ...more
Oct 17, 2014 rated it it was amazing
A great introductory reading on the world of organisational development under extreme uncertainty. I would suggest this one for the newcomers, then zeroing in on the particular subjects of innovation via the books and materials the author refers to, such as: customer development, lean, discovery-driven development, agile, analytics, and many many more.

I would call this "the gateway innovators-to-be drug".
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