The Profit Leak Quotes

“A buyer has to hunt. A machine has to guess. Both give up.”
― Michael Nnaleche, The Profit Leak: How Online Stores Get Found in AI Search, and Stop Losing the Buyers They Already Paid For

“Fake proof works until someone checks. Then it costs you more than having no proof at all. And today, someone always checks.”
― Michael Nnaleche, The Profit Leak: How Online Stores Get Found in AI Search, and Stop Losing the Buyers They Already Paid For

“Before you raise a budget, hire an agency or redesign a store, walk through it as a stranger. Find the leaks. Fix the ones that cost the most. Then pour.”
― Michael Nnaleche, The Profit Leak: How Online Stores Get Found in AI Search, and Stop Losing the Buyers They Already Paid For

“A sale is not the finish line. It is the start of the bit that decides whether you make money.”
― Michael Nnaleche, The Profit Leak: How Online Stores Get Found in AI Search, and Stop Losing the Buyers They Already Paid For

“The most expensive store is the one nobody wanted.”
― Michael Nnaleche, The Profit Leak: How Online Stores Get Found in AI Search, and Stop Losing the Buyers They Already Paid For