Ultimate Guide to Google AdWords Quotes

“Everything you do inside an AdWords account is a little science experiment.”
― Perry Marshall, Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

“have not failed. I’ve just found 10,000 ways that won’t work.”
― Perry Marshall, Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

“What’s the difference between a novice airplane pilot and a veteran? Ask any expert and they’ll tell you: A beginner relies on sight and gut feeling, while an experienced professional relies on instruments.”
― Perry Marshall, Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

“if you’re not tracking conversions from click, to sales lead, to sale, then odds are 80 percent of your traffic is not converting to sales and you don’t know it.”
― Perry Marshall, Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

“Relevance, Clarity, and Accuracy “Relevance” and “accuracy” refer to how well your ad copy matches what’s on your landing page. “Clarity” covers a wider variety of sins you’ll need to avoid, including:          Missing lines of text          Excessive spacing          “Extremely bad grammar” (This is Google’s exact wording, implying that they’ll allow a modicum of imperfect grammar.)          Generic call-to-action phrases (such as “click here” or “+1”).          Using characters for anything other than their intended or usual meaning. For example, the greater-than “>” symbol is fine if you’re using it to indicate that something actually is greater than something else. But you can’t use it as an arrow.          Words in all-capitals          Bad spelling          Repetition. For example, “Buy! Buy! Buy!” would be flagged as unacceptable. Follow the above guidelines when you build your ads and you’ll be fine 99 percent of the time. Still, be sure and visit the AdWords Policy Center page and review their directions. SYSTEMATICALLY”
― Perry Marshall, Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

“create your site with”
― Perry Marshall, Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes