Present Shock Quotes

“Our society has reoriented itself to the present moment. Everything is live, real time, and always-on. It’s not a mere speeding up, however much our lifestyles and technologies have accelerated the rate at which we attempt to do things. It’s more of a diminishment of anything that isn’t happening right now—and the onslaught of everything that supposedly is.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“Digiphrenia”—the way our media and technologies encourage us to be in more than one place at the same time.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“If you go back and look at the historical record, it turns out that a lot of important ideas have very long incubation periods. I call this the ‘slow hunch.’ We’ve heard a lot recently about hunch and instinct and blink-like sudden moments of clarity, but in fact, a lot of great ideas linger on, sometimes for decades, in the back of people’s minds. They have a feeling that there’s an interesting problem, but they don’t quite have the tools yet to discover them.” Solving the problem means being in the right place at the right time—available to the propitious moment, the kairos. Perhaps counterintuitively, protecting what is left of this flow from the pressing obligation of new choices gives us a leg up on innovation.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“The phones are smarter but we are dumber.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“We tend to see math and science as a steady state of facts rather than as the accumulated knowledge of linear traditions. As Korzybski put it, we see further because we “stand on the shoulders”5 of the previous generation. The danger of such a position is that we can forget to put our own feet on the ground.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“Meanwhile, people are busy using fractals to explain any system that has defied other, more reductionist approaches. Since they were successfully applied by IBM's Benoit Mandlebrot to the problem of seemingly random, intermittent interference on the phone lines, fractals have been used to identify underlying patterns in weather systems, computer files, and bacteria cultures. Sometimes fractal enthusiasts go a bit too far, however, using these nonlinear equations to mine for patterns in systems where none exist. Applied to the stock market to consumer behavior, fractals may tell less about those systems than about the people searching for patterns within them.

There is a dual nature to fractals: They orient us while at the same time challenging our sense of scale and appropriateness. They offer us access to the underlying patterns of complex systems while at the same time tempting us to look for patterns where none exist. This makes them a terrific icon for the sort of pattern recognition associated with present shock—a syndrome we'll call factalnoia. Like the robots on Mystery Science Theater 3000, we engage by relating one thing to another, even when the relationship is forced or imagined. The tsunami makes sense once it is connected to chemtrails, which make sense when they are connected to HAARP.

It's not just conspiracy theorists drawing fractalnoid connections between things. In a world without time, any and all sense making must occur on the fly. Simultaneity often seems like all we have. That's why anyone contending with present shock will have a propensity to make connections between things happening in the same moment—as if there had to be an underlying logic.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“Our digital devices and the outlooks they inspired allowed us to break free of the often repressive timelines of our storytellers, turning us from creatures led about by future expectations into more fully present-oriented human beings. The actual experience of this now-ness, however, is a bit more distracted, peripheral, even schizophrenic than that of being fully present. For many, the collapse of narrative led initially to a kind of post-traumatic stress disorder—a disillusionment, and the vague unease of having no direction from above, no plan or story. But like a dose of adrenaline or a double shot of espresso, our digital technologies compensate for this goalless drifting with an onslaught of simultaneous demands. We may not know where we're going anymore, but we're going to get there a whole lot faster. Yes, we may be in the midst of some great existential crisis, but we're simply too busy to notice.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“What happens when those of us living at the pace of fashion try to insert an awareness of these much larger cycles into our everyday activity?

In other words, what's it like to envision the ten-thousand-year impact of tossing that plastic bottle into the trash bin, all in the single second it takes to actually toss it? Or the ten-thousand-year history of the fossil fuel being burned to drive to work or iron a shirt? It may be environmentally progressive, but it's not altogether pleasant. Unless we're living in utter harmony with nature, thinking in ten-thousand-year spans is an invitation to a nightmarish obsession. It's a potentially burdensome, even paralyzing, state of mind. Each present action becomes a black hole of possibilities and unintended consequences. We must walk through life as if we had traveled in to the past, aware that any change we make—even moving an ashtray two inches to the left—could ripple through time and alter the course of history. It's less of a Long Now than a Short Forever.

This weight on every action—this highly leveraged sense of the moment—hints at another form of present shock that is operating in more ways and places than we may suspect. We'll call this temporal compression overwinding—the effort to squish really big timescales into much smaller or nonexistent ones. It's the effort to make the "now" responsible for the sorts of effects that actually take real time to occur—just like overwinding a watch in the hope that it will gather up more potential energy and run longer than it can.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“Meanwhile, the extraordinary measures we take to stay abreast of each minuscule change to the data stream end up magnifying the relative importance of these blips to the real scheme of things. Investors trade, politicians respond, and friends judge based on the micromovements of virtual needles. By dividing our attention between our digital extensions, we sacrifice our connection to the truer present in which we are living. The tension between the faux present of digital bombardment and the true now of a coherently living human generated the second kind of present shock, what we're calling digiphrenia—digi for "digital," and phrenia for "disordered condition of mental activity.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“Our current economic crises stem, at least in part, from our inability to recognize the storage bias of the money we use. Since it is the only kind of money we know of, we use it for everything.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“A civilization makes progress by leveraging the achievements and observations of past generations. We compress history into words, stories, and symbols that allow living people to learn and benefit from the experiences of the dead. In the space of one childhood, we can learn what it took humanity many centuries to figure out. While animals may have some capacity to instruct their young, humans are unlimited in their capacity to learn from one another. Thanks to stories, books, and our symbol systems, we can learn from people we have never met. We create symbols, or what Korzybski calls abstractions, in order to represent things to one another and our descendants more efficiently. They can be icons, brands, religious symbols, familiar tropes, or anything that compresses information bigger than itself.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“Previously, leaving the couch and walking up to the television to change the channel might cost more effort than merely enduring the awful advertisement and associated anxiety. But with a remote in hand, the viewer can click a button and move away effortlessly. Add cable television and the ability to change channels without returning the set (not to mention hundreds of channels to watch instead of just three), and the audience's orientation to the program has utterly changed. The child armed with the remote control is no longer watching a television program, but watching television—moving away from anxiety states and into more pleasurable ones.

Take note of yourself as you operate a remote control. You don't click the channel button because you are bored, but because you are mad: Someone you don't trust is attempting to make you anxious. You understand that it is an advertiser trying to make you feel bad about your hair (or lack of it), your relationship, or your current SSRI medication, and you click away in anger. Or you simply refuse to be dragged still further into a comedy or drama when the protagonist makes just too many poor decisions. Your tolerance for his complications goes down as your ability to escape becomes increasingly easy. And so today's television viewer moves from show to show, capturing important moments on the fly. Surf away from the science fiction show's long commercial break to catch the end of a basketball game's second quarter, make it over to the first important murder on the cop show, and then back to the science fiction show before the aliens show up.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“In a scheduled world, you are told you have half an hour to peruse an exhibit at the museum; in a programmed world, you are strapped into the ride at Disneyland and conveyed through the experience at a predetermined pace. However richly conceived, the ride’s complexity is limited because its features are built-in, appearing and unfolding in sync with the motions of your cart. The skeleton dangles, the pirate waves, and the holographic ship emerges from the cloud of smoke. In the programmed life, the lights go on and off at a specified time, the coffee pot activates, the daylight-balanced bulb in the programmable clock radio fades up. Active participation is optional, for these events will go on without us and at their own pace.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“And spend they did. Money circulated faster and spread wider through its communities of use than at any other time in economic history.8 Workers labored fewer days and at higher wages than before or since; people ate four meals a day; women were taller in Europe than at any time until the 1970s; and the highest percentage on record of business profits went to preventative maintenance on equipment. It was a period of tremendous growth and wealth. Meanwhile, with no way of storing or growing value with this form of money over the long term, people made massive investments in architecture, particularly cathedrals, which they knew would attract pilgrims and tourists for years to come. This was their way of investing in the future, and the pre-Renaissance era of affluence became known as the Age of Cathedrals. The beauty of a flow-based economy is that it favors those who actively create value. The problem is that it disfavors those who are used to reaping passive rewards. Aristocratic landowning families had stayed rich for centuries simply by being rich in the first place. Peasants all worked the land in return for enough of their own harvest on which to subsist. Feudal lords did not participate in the peer-to-peer economy facilitated by local currencies, and by 1100 or so, most or the aristocracy’s wealth and power was receding. They were threatened by the rise of the merchant middle class and the growing bourgeois population, and had little way of participating in all the sideways trade. The wealthy needed a way to make money simply by having money. So, one by one, each of the early monarchies of Europe outlawed the kingdom’s local currencies and replaced them with a single central currency. Instead of growing their money in the fields, people would have to borrow money from the king’s treasury—at interest. If they wanted a medium through which to transact at the local marketplace, it meant becoming indebted to the aristocracy.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“So which is more probable: That today's atheist apocalyptans are unique and right? Or that they are like their many predecessors—at the very least, in their motivations? If anything, the vehemence with which the believers in emergent complexity debunk all religion may betray their own creeping awareness of the religious underpinnings and precedents for their declarations.

In fact, the concept of Armageddon first emerged in response to the invention of monotheism by the ancient Persian priest Zoroaster, around the tenth or eleventh century BCE. Until that time, the dominant religions maintained a pantheon of gods reigning in a cyclical precession along with the heavens, so there was little need for absolutes. As religions began focusing on a single god, things got a bit trickier. For if there is only one god, and that god has absolute power, then why do bad things happen? Why does evil still exist?

If one's god is fighting for control of the universe against the gods of other people, then there's no problem. Just as in polytheism, the great achievements of one god can be undermined by the destructive acts of another. But what if a religion, such as Judaism of the First and Second Temple era, calls for one god and one god alone? How do its priests and followers explain the persistence of evil and suffering?

They do it the same way Zoroaster did: by introducing time into the equation. The imperfection of the universe is a product of its incompleteness. There's only one true god, but he's not done yet. In the monotheist version, the precession of the gods was no longer a continuous cycle of seasonal deities or metaphors. It was nor a linear story with a clear endpoint in the victory of the one true and literal god. Once this happens, time can end.

Creation is the Alpha, and the Return is the Omega. It's all good.

This worked well enough to assuage the anxieties of both the civilization of the calendar and that of the clock. But what about us? Without time, without a future, how to we contend with the lingering imperfections in our reality? As members of a monotheist culture—however reluctant—we can't help but seek to apply its foundational framework to our current dilemma. The less aware we are of this process—or the more we refuse to admit its legacy in our construction of new models—the more vulnerable we become to its excesses. Repression and extremism are two sides of the same coin.

In spite of their determination to avoid such constructs, even the most scientifically minded futurists apply the Alpha-Omega framework of messianic time to their upgraded apocalypse narratives. Emergence takes the place of the hand of God, mysteriously transforming a chaotic system into a self-organized one, with coherence and cooperation. Nobody seems able to explain how this actually happens.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“...all this abstraction is also potentially distancing. We don't see the labor that went into building our railroads or the civilizations that were wiped out in order to clear the land. We don't see the millennia of dinosaurs or plankton that went into our oil, the Chinese repetitive stress injuries that went into our iPhones, or any of the other time-intensive processes we can spend in an instant today. We tend to see math and science as a steady state of facts rather than as the accumulated knowledge of linear traditions. As Korzybski put it, we see further because we "stand on the shoulders" of the previous generation.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“College students often ask me why anyone should pay for professional journalism when there are plenty of people out there, like themselves, willing to write blogs for free? One answer is that government and corporations are investing millions of dollars into their professional communications campaigns. We deserve at least a few professionals working full-time to evaluate all this messaging and doing so with some level of expertise in ascertaining the truth.

Young people are not alone in their skepticism about the value of professional journalism. A 2010 Gallup Poll showed Americans at an under 25 percent confidence in newspapers and television news—a record low. Pew Research shows faith in traditional news media spiking downward as Internet use spikes upward, and that a full 42 percent believe that news organizations hurt democracy. This is twice the percentage who believed that in the mid-1980s, before the proliferation of the net.

As cultural philosopher Jürgen Habermas offered during his acceptance speech of a humanitarian award in 2006, "The price we pay for the growth in egalitarianism offered by the Internet is the decentralized access to unedited stories. In this medium, contributions by intellectuals lose their power to create a focus." To be sure, the rise of citizen journalism brings us information that the mainstream media lacks either the budget for or fortitude to cover. Initial reports of damage during Hurricane Katrina came from bloggers and amateur videographers. However, these reports also inflated body counts and spread rumors about rape and violence in the Superdome that were later revealed not to have occurred.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“Meanwhile, the net celebrates kids whose antics are the most sensationalist and, as a result, often reckless and self-destructive. An entire genre of YouTube video known as Epic Fail features amateur footage of wipeouts and other, well, epic failures. "FAIL Blog," part of The Daily What media empire, solicits fail videos from users and features both extreme sports stunts gone awry along with more random humiliations—like the guy who tried to shoplift an electric guitar by shoving it down his pants. Extreme sports clips are competing on the same sensationalist scale and result in popular classics such as "tire off the roof nut shot" and "insane bike crash into sign." Daring quickly overtakes what used to be skill. In "planking" photos and videos, participants seek to stay frozen in a horizontal plank position as they balance on a flagpole, over a cliff, or on top of a sleeping tiger. For "choking" videos, young people strangle one another to the point of collapse and, sometimes, death.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“On an innovation landscape now characterized by flow, capital competes for vehicles in which to invest. Accordingly, interest rates plummet and banks threaten insolvency.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“That’s what is meant by the tragedy of the commons. A bunch of individuals, acting independently and out of self-interest, may deplete a shared resource even though it hurts everyone in the long run. It applies to corporations that externalize costs such as pollution, but it’s what happens when net users illegally download music and movies, expecting others to pick up the tab. It is in each person’s short-term self-interest to steal the music. Only the sucker pays. But when everyone thinks that way, there’s no one left to pay for the musician, and the music stops altogether. The individualistic act of stealing the music or depleting the resource is a form of compression, robbing from the future to enjoy something in the present at no cost. As long as we live as individuals, the distant future doesn’t really matter so much. The philosophy of the long now would suggest that the only way to see past this immediate, consumer-era self-satisfaction is to look further in the future. Have kids. Once we see that our long-term self-interest is no longer served, we may all, individually, change our behaviors. Even if we are thinking selfishly, prioritizing “me in the long run” isn’t quite so bad as “me right now.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“Once a line could truly be drawn in something other than sand, the notion of history as a progression became possible.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“Scientist Freeman Dyson attempted to clarify this for us when he came up with the concept of temporal diversity. As he came to realize, the survival of a species depends on adaptation and learning on six distinct timescales. On the shortest, most immediate scale, species must exist from year to year. The unit of survival for this year-to-year existence is the individual life form. Over decades, the unit of survival is the family, whose multiple generations last much longer than any single individual’s life span. Over centuries, it’s the tribe or nation. Over millennia, it is an entire culture. Over tens of millennia, it is the species itself, slowly evolving or surrendering to an evolved competitor. And over eons, the unit of survival is “the whole web of life of our planet.”2”
― Douglas Rushkoff, Present Shock: When Everything Happens Now

“We can screw up our biological clocks a lot easier than that, too. Shift work, where employees alternate between days and nights on the job, leads to a significantly higher rate of violence, mood disorders, depression, and suicide. If a shift worker is scheduled even just one night on duty, urinary electrolytes take five days to adjust and eight days for the heart rate to return to normal. The World Health Organization has suggested that shift work is a “possible” carcinogen.”
― Douglas Rushkoff, Present Shock: When Everything Happens Now