Brand Sense Quotes

“As you might imagine, our brains are adept at filtering out irrelevant information. Emotion gets out attention through our senses-which then influence out decision-making processes. Brands that create an emotional connection to consumers are much stronger than those that don't- it's as simple (and complicated) as that.”
― Martin Lindstrom, Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

“The sensory branding of the Singapore Girl reached its zenith by the end of the 1990s, when Singapore Airlines introduced Stefan Floridian Waters.”
― Martin Lindstrom, BRAND sense: Sensory Secrets Behind the Stuff We Buy