The Strategy Book Quotes

“Strategy is not really a solo sport – even if you’re the CEO.”
― Max McKeown, The Strategy Book

“Following the rules of your industry will only get you so far.”
― Max McKeown, The Strategy Book

“Strategy and culture should have breakfast together.”
― Max McKeown, The Strategy Book

“Corporate strategy is usually only useful if you get people engaged with helping you to make it work.”
― Max McKeown, The Strategy Book

“With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.”
― Max McKeown, The Strategy Book

“Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.”
― Max McKeown, The Strategy Book

“Strategy is about shaping the future.”
― Max Mckeown, The Strategy Book

“The real heart of strategy is the strategist.”
― Max McKeown, The Strategy Book

“A great strategy meeting is a meeting of minds.”
― Max McKeown, The Strategy Book

“Brilliant strategy is the best route to desirable ends with available means.”
― Max McKeown, The Strategy Book

“The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.”
― Max McKeown, The Strategy Book

“Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.”
― Max McKeown, The Strategy Book

“Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.”
― Max McKeown, The Strategy Book

“Strategy is simple, but simple is complex.”
― Max McKeown, The Strategy Book

“We need to move from comparative advantage to perpetual advantage...”
― Max McKeown, The Strategy Book

“Strategy is everything (but not everything is strategy). Strategy is everyone (so get everyone on the same strategic page).”
― Max McKeown, The Strategy Book

“You can tell a fool they oughta, but can you make them think?”
― Max Mckeown, The Strategy Book

“No strategy survives contact with reality, No strategy succeeds unchanged by reality.”
― Max Mckeown, The Strategy Book

“The future is more than the sum of the past”
― Max McKeown, The Strategy Book