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StoryBranding: Creating Standout Brands Through the Power of Story by Jim Signorelli
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StoryBranding Quotes Showing 1-2 of 2

“In the end, values such as trust, confidence, status, security, and innovation are much stronger purchase motivators, regardless of any facts that support product superiority.”
― Jim Signorelli, StoryBranding 2.0: Creating Standout Brands Through the Purpose of Story

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“Marketing shouldn't feel like marketing. It should feel like a story.”
― Jim Signorelli, StoryBranding 2.0: Creating Standout Brands Through the Purpose of Story

tags: brand-storytelling, branding, marketing, storybranding

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Quotes By Jim Signorelli