StoryBranding Quotes

“In the end, values such as trust, confidence, status, security, and innovation are much stronger purchase motivators, regardless of any facts that support product superiority.”
― Jim Signorelli, StoryBranding 2.0: Creating Standout Brands Through the Purpose of Story

“Marketing shouldn't feel like marketing. It should feel like a story.”
― Jim Signorelli, StoryBranding 2.0: Creating Standout Brands Through the Purpose of Story