Hegarty on Advertising Quotes

“We're all creative, it's just some of us earn our living by being so.”
― John Hegarty, Hegarty on Advertising

“Do interesting things and interesting things will happen to you.”
― John Hegarty, Hegarty on Advertising

“We haven't come this far to be ordinary.”
― John Hegarty, Hegarty on Advertising

“Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce.”
― John Hegarty, Hegarty on Advertising

“What the heart feels today, the head will know tomorrow.”
― John Hegarty, Hegarty on Advertising

“The first lesson of branding: memorability. It's very difficult buying something you can't remember.”
― John Hegarty, Hegarty on Advertising

“The unpredictability is what makes what we do in advertising so exciting – you literally don’t know where you’re going to end up. Creativity isn’t about predictability – it has to surprise and challenge, it has to be daring and yet motivating.”
― John Hegarty, Hegarty on Advertising

“Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind.”
― John Hegarty, Hegarty on Advertising

“The function of advertising is simply to promote and sustain competitive advantage for brands.”
― John Hegarty, Hegarty on Advertising

“Obsessing about one medium versus another is a waste of energy - it is the cultivation and management of ideas, and the people who generate them, that is the crucial factor.”
― John Hegarty, Hegarty on Advertising

“Technology is a delivery system – you just have to make sure what you’re delivering is memorable and motivating.”
― John Hegarty, Hegarty on Advertising

“Creativity can change the way we feel about something and will stay with us for eternity.”
― John Hegarty, Hegarty on Advertising

“You have to accept the creative process is completely dysfunctional. If you deny that fact, you will ultimately fail.”
― John Hegarty, Hegarty on Advertising

“Better to be known for something than be forgotten for nothing.”
― John Hegarty, Hegarty on Advertising

“Maybe we should rethink the whole organizational structure of an office and think of it as a club? A club is a place people enjoy going to and spending time in. A club is a rewarding, engaging and stimulating place to be. So why don’t we think of the office as a club and learn from the way a club is run rather than an office?”
― John Hegarty, Hegarty on Advertising

“How that creative thinking is deployed will change and evolve – it will be a continually moving target. To nail your colours to any particular medium or technology will sow the seeds of your destruction.”
― John Hegarty, Hegarty on Advertising

“Even though a person may never buy what you sell, the fact that they know about what you are selling adds value to it. This”
― John Hegarty, Hegarty on Advertising

“The trick is to make the information interesting and relevant – in the world of marketing communication understanding those two words, interesting and relevant, has filled a library.”
― John Hegarty, Hegarty on Advertising

“But each of us has our own journey: the place you were born, your early memories, experiences, loves, hates – all of these things go into making you who you are. It is why you are unique and why that uniqueness must go into your creativity.”
― John Hegarty, Hegarty on Advertising

“You cannot create great work unless a little bit of you goes into it, be it your heart, your soul or your beliefs.”
― John Hegarty, Hegarty on Advertising

“You're only as good as your next idea. And if you can't agree on that, then it's time to walk.”
― John Hegarty, Hegarty on Advertising