Toyota Culture Quotes

“One Toyota executive stated the sentiment well, “Team members are the only appreciating asset we have. Everything else starts depreciating from the moment we buy it.”
― Jeffrey K. Liker, Toyota Culture

“Toyota, however, the drive for perfection is directed into five outlets: safety, quality, cost, delivery, and morale (SQCDM).”
― Jeffrey K. Liker, Toyota Culture

“A business that makes nothing but money is a poor business. —Henry Ford, innovating automaker”
― Jeffrey K. Liker, Toyota Culture

“Challenge: We form a long-term vision, meeting challenges with courage and creativity to realize our dreams.
Kaizen: We improve our business operations continuously, always driving for innovation and evolution.
Genchi Genbutsu: We practice Genchi Genbutsu—believing in going to the source to find the facts to make correct decisions, build consensus, and achieve goals at our best speed.”
― Jeffrey K. Liker, Toyota Culture

“Respect: We respect others, make every effort to understand each other, take responsibility and do our best to build mutual trust.
Teamwork: We stimulate personal and professional growth, share the opportunities of development and maximize individual and team performance.”
― Jeffrey K. Liker, Toyota Culture

“The Toyota Way, written by the co-author of this book, Jeffrey Liker, summarized the management principles of Toyota in a 4P model: Philosophy, Process, People, and Problem Solving”
― Jeffrey K. Liker, Toyota Culture