Seductive Interaction Design Quotes

“If you want to make someone curious, make them aware of something they don’t know.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“I think it's more accurate to think of aesthetics as a key ingredient in a recipe, as opposed to the icing on the cake.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“User experience design is The creation and synchronization of the elements that affect users’ experience with a particular company, with the intent of influencing their perceptions and behavior.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“Note that decisions driven by data are different from decisions informed by data. Data paints only half of the picture: what people are doing. You still need a qualitative picture to understand why people do things. Get both perspectives and you’re well positioned to experiment and try new things.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“Either desirable or undesirable behavior can be increased, at least to some extent, by drawing public attention to what others are doing.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“People are looking for stories to identify with. Every planned action we take is filtered through our own internal narratives, about who we are and the kind of person we want to be.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“The Behavior Model is a way to describe what leads to a behavior. There are three elements that have to come together at the same moment. A person has to have some level of motivation. They have to have the ability to do the behavior. And then they have to be triggered to do the behavior. Those three things have to happen at the same time. If any element is missing then the behavior won’t happen.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“We naturally desire things that are perceived as exclusive or belonging to a select few.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“people value things that are scarce”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“Human beings have an inherent tendency to seek out novelty and challenges, to extend and exercise their capacities, to explore, and to learn. —EDWARD DECI”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“Be short and to the point. Be conversational. Be aware of what is suggested by your choice of words.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“Be very careful with the keywords, numbers, and even the sequence of questions you place in your content—our brains are looking for things from which to anchor our judgments.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“things are valued much more once our ownership of them is threatened or removed.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“Our internal frame of reference changes over time. We don’t make absolute judgments.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“If every additional form field lowered response rates by 10 percent, what would you cut?”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“With the right baby steps you can get almost anybody to do anything.” —B. J. FOGG”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“the power of perceived progress.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“When we make a statement, whether it’s public or just to ourselves, we tend to want to be consistent with this statement.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“Whenever you can put something into simpler terms, you increase the odds that people will actually do that thing.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“Gifts given freely, with no expectations, tend to pay off more than quid pro quo transactions masquerading as gifts.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“Reciprocity states that we are all bound—even driven—to repay debts of all kinds.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“Our brains are aroused by new and unexpected discoveries within our normal routines.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“Even mildly positive affective states profoundly affect the flexibility and efficiency of thinking and problem solving. —SCOTT BRAVE AND CLIFF NASS, “EMOTION IN HUMAN-COMPUTER INTERACTION” (2002)”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“By employing emotional design in our app, we’re consciously shaping positive memories of our brand that not only encourage users to stick around, but also turn them into evangelists for a product they love.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“Visual comprehension can be summarized as “what you see depends on what you look at and what you know.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“subjective beauty overrides sociocultural beauty, which in turn outweighs universal beauty.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“We construct mental associations via aesthetic suggestions.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“At all times, we are evaluating (affect) and interpreting (cognition) the world around us.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“Emotion is not a luxury: it is an expression of basic mechanisms of life regulation developed in evolution, and is indispensable for survival. It plays a critical role in virtually all aspects of learning, reasoning, and creativity. Somewhat surprisingly, it may play a role in the construction of consciousness.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

“The challenge of this model is this: if you want to truly create a revolutionary product, you have to shift your thinking from a bottom-up task focus (which will only get you so far) to a top-down focus that starts with the experience you want people to have.”
― Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences