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“Emotion is not a luxury: it is an expression of basic mechanisms of life regulation developed in evolution, and is indispensable for survival. It plays a critical role in virtually all aspects of learning, reasoning, and creativity. Somewhat surprisingly, it may play a role in the construction of consciousness.”

Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences by Stephen P. Anderson
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