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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

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What happens when you've built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:
AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?
PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

240 pages, Paperback

First published May 12, 2011

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About the author

Stephen P. Anderson

2 books22 followers
Stephen P. Anderson is a speaker and consultant based out of Dallas, Texas. He spends unhealthy amounts of time thinking about design, psychology and leading intrapreneurial teams—topics he frequently speaks about at national and international events.

Stephen recently published the Mental Notes card deck, a tool to help businesses use psychology to design better experiences. And, he’s currently writing a book on “Seductive Interactions” that will explore this topic of psychology and design in more detail.

Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers and UI developers. He’s designed Web applications for businesses such as Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy as well as a number of smaller technology startups.

Stephen likes to believe that someday he’ll have the time to start blogging again.

Bio from http://poetpainter.com/about

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