Cool Memories Quotes

“The futility of everything that comes to us from the media is the inescapable consequence of the absolute inability of that particular stage to remain silent. Music, commercial breaks, news flashes, adverts, news broadcasts, movies, presenters—there is no alternative but to fill the screen; otherwise there would be an irremediable void. We are back in the Byzantine situation, where idolatry calls on a plethora of images to conceal from itself the fact that God no longer exists. That's why the slightest technical hitch, the slightest slip on the part of a presenter becomes so exciting, for it reveals the depth of the emptiness squinting out at us through this little window.”
― Jean Baudrillard, Cool Memories

“Never resist a sentence you like, in which language takes its own pleasure and in which, after having abused it for so long, you are stupefied by its innocence.”
― Jean Baudrillard, Cool Memories

“Democracy is the menopause of Western society, the Grand Climacteric of the body social. Fascism is its middle-aged lust.”
― Jean Baudrillard, Cool Memories

“Human rights, dissidence, antiracism, SOS-this, SOS-that: these are soft, easy, post coitum historicum ideologies, 'after-the-orgy' ideologies for an easy-going generation which has known neither hard ideologies nor radical philosophies. The ideology of a generation which is neo-sentimental in its politics too, which has rediscovered altruism, conviviality, international charity and the individual bleeding heart. Emotional outpourings, solidarity, cosmopolitan emotiveness, multi-media pathos: all soft values harshly condemned by the Nietzschean, Marxo-Freudian age... A new generation, that of the spoilt children of the crisis, whereas the preceding one was that of the accursed children of history.”
― Jean Baudrillard, Cool Memories

“Deep down, no one really believes they have a right to live. But this death sentence generally stays cosily tucked away, hidden beneath the difficulty of living. If that difficulty is removed from time to time, death is suddenly there, unintelligibly.”
― Jean Baudrillard, Cool Memories

“Like dreams, statistics are a form of wish fulfillment.”
― Jean Baudrillard, Cool Memories

“One of life's primal situations; the game of hide and seek. Oh, the delicious thrill of hiding while the others come looking for you, the delicious terror of being discovered, but what panic when, after a long search, the others abandon you! You mustn't hide too well. You mustn't be too good at the game. The player must never be bigger than the game itself.
It's like making a joke which is so subtle that it goes unnoticed and you are reduced to explaining it.
Can we draw some other lesson from this?
There exists, between people in love, a kind of capital held by each. This is not just a stock of affects or pleasure, but also the possibility of playing double or quits with the share you hold in the other's heart. One of the strategies can be to sacrifice it at just the right moment and be the first to say: 'I'm not playing any more', since you then collect all the stakes.”
― Jean Baudrillard, Cool Memories

“The real joy of writing lies in the opportunity of being able to sacrifice a whole chapter for a single sentence, a complete sentence for a single word...”
― Jean Baudrillard, Cool Memories

“The pharaonic era of the country-house technocrats. The dream of an electronic control of things runs up against the traditional stupidity of the masses. Collective demand has never been so elicited, forced or violated as it has in the field of computing. The clash between a philosophical and metaphysical exigency and a present which is no longer in the least philosophical and metaphysical.
The clash between a system of representation and a system of simulation. The clash between a thinking of difference and a thinking of indifference. What is the power of indifference? What would an analytics of indifference be like? Torn between a radical indifference and a radical seduction.

Postmodemity is the simultaneity of the destruction of earlier values and their reconstruction. It is renovation within ruination. In terms of periods, it is the end of final evaluations and the movement of transcendence, which are replaced by 'teleonomic' evaluation, in terms of retroaction. Everything is always retroactive, including - and, indeed, particularly including - information. The rest is left to the acceleration of values by technology (sex, body, freedom, knowledge).”
― Jean Baudrillard, Cool Memories

“The scapegoat is not what he once was. No longer is he hounded; now he is pitied (the rights of man, dissidents, the 'beurs ', * etc.) . But he is the scapegoat nonetheless and it is still the same.

When there is a solution, it is no longer a real problem. When there is an answer, it is no longer a real question. For at that point, the problem is part of the solution and the answer is part of the question. And then nothing remains but solutions without problems and answers without questions. O, happy days when we had only questions without answers and problems without solutions!”
― Jean Baudrillard, Cool Memories

“Seducing for a woman consists in sliding into an empty place, where her ideal form is already traced out by all those of her sex who have preceded her. For a woman, seducing is the act of an animal species, and all women are accomplices in the tiniest such venture undertaken by one of their number. There is a chain of feminine seduction. For his part, a man is faced with a mammoth task: braving, with each woman, the image and the collusive judgement of all the others. The game is an unequal one, and it is easy to see why he is less and less willing to risk it. In any case, woman has always kept the captivating part of seduction for herself (the temptress), whereas he has always ended up with the faintly ridiculous part (the seducer). Now it is difficult for a man to join in a game of being a sex object, and in a way simulate femininity. For there is no chain of masculine seduction. It is impossible for him to collude with other men in being a desirable object, as women do among themselves. There is no secret pact to protect a man in such an undertaking.”
― Jean Baudrillard, Cool Memories

“From the holocaust to the hologram: a fine programme.”
― Jean Baudrillard, Cool Memories

“The price we pay for the complexity of life is too high. When you think of all the effort you have to put in - telephonic, telepathic, technological and relational to alter even the slightest bit of behaviour in this strange world we call social life, you are left pining for the straightforwardedness of primitive peoples and their physical work. This is particularly true of unnecessary mental complexities. One should always prefer pure physical effort and, for preference, keep mental energy for sensual pleasures alone.

The sad thing about artificial intelligence is that it lacks artifice and therefore intelligence.”
― Jean Baudrillard, Cool Memories

“The individual, floating, but held on a leash like a dog, like an eye popping out of its socket, hanging on the end of its optic nerve, scanning the horizon through 180 degrees but not sending back any images—a disembodied panoptical terminal, runaway organ of a species of mutants.”
― Jean Baudrillard, Cool Memories

“One can make beautiful things simply to get rid of them. Without pride, without vanity—simply by expulsion: I abjure my inertia by acts. These are no more than exorcisms by which I rid myself of the heavy matter of existence. Nothing done like this could have useful or memorable results. It is simply a question of exhausting life, sex, energy and memory, before it is too late.
With any sort of pain or pleasure, there is the secret desire to get it over with as soon as possible, and the satisfaction of being absolved, for a moment, of existence. The sooner it is over, the longer the absolution.”
― Jean Baudrillard, Cool Memories

“Human rights, dissidence, antiracism, S0S-this, S0S-that: these are soft, easy, post coitum historicum ideologies, 'after-the-orgy' ideologies for an easy-going generation which has known neither hard ideologies nor radical philosophies. The ideology of a generation which is neo-sentimental in its politics too, which has rediscovered altruism, conviviality, international charity and the individual bleeding heart. Emotional outpourings, solidarity, cosmopolitan emotiveness, multi-media pathos: all soft values harshly condemned by the Nietzschean, Marxo-Freudian age (but also the age of Rimbaud, Jarry and the Situationists). A new generation, that of the spoilt children of the crisis, whereas the preceding one was that of the accursed children of history. These romantic, worldly young people, imperious and sentimental, are refinding the poetic prose of the heart and, at the same time, the path of business. For they are the contemporaries of the new entrepreneurs and they are themselves wonderful media animals. Transcendental, P.R. idealism. With an eye for money, changing fashions, high-powered careers - all things scorned by the hard generations. A soft immorality, a low-grade sensuality. A soft ambition too: that of a generation which has already been successful in everything, which has everything going for it, which practises solidarity with ease, which no longer bears the stigmata of the curse of class. They are the European Yuppies.”
― Jean Baudrillard, Cool Memories

“The softening of thought began with open-heart ideology: the New Philosophers. It continued with the New Romantics. Then the revival of philosophy in general. Then the euphoria of new enterprise and new business. The social 'naturalism' of neoliberalism. Everywhere face-lifted values have reinstalled themselves, a touching dynamism, a puerile religiosity, in which love resurfaces blithely. A way for the horde to close ranks at the time of the greatest dispersion of the species.

Zinoviev doesn't give a damn about the Western intelligentsia, with its subtlety and sophistication. He knows that the massive unintelligible reality on the other side of the iron curtain is more interesting than our dialectical, interactive processes. He draws the power of his irony from the power of stupidity. The gist of what he is saying is that if we have not conquered this stupidity, you are not going to overcome it. And he is only too damned right. Or he is saying this: you are behind us in absolute terms, because we have been through the worst, whereas you still have it to go through. You cannot argue with that. Dissidents? In the case of Sakharov, says Zinoviev, the Western world and the Eastern bloc derive equal benefit from this lamentable situation and are equally responsible for it. You have no hope of converting us for we are a more advanced form, the post-catastrophe social form, the form of survival. You are still in the realm of life, but we are already in the realm of afterlife - survival. In any case, your society is artificial: it goes to any lengths to sustain illusions from which we have already drawn all the possible consequences. Do not hope for communism to evolve, for it is you who quite peaceably will take the same path as we have. You are already a lot like us.”
― Jean Baudrillard, Cool Memories

“I arrive, by a snow-covered path, at a kind of chateau. The room I enter by is covered all over with several inches of snow - even on the furniture and the ceiling. Shining in through the window are fierce, fluorescent advertisements in blue and red. I walk through the huge rooms secretively. I once lived here. Voices come near. I feel worried, since these are important men and I have no right to be here. But their voices change, their eyes change too, and suddenly they become mental defectives. The mansion is an asylum and indeed a nurse is stretched out on a long table in the peristyle. I wake up, retaining an exact impression of having once been mad myself in this very place, in a previous life.”
― Jean Baudrillard, Cool Memories

“The ghostly movement of the Parisian tribes. Watch the crowd rushing out in the (cold and rainy) spring night towards the urban deserts of La Villette to attend the inaugural cult of the Biennale and then, when that is ended, flowing back in great waves towards the inauguration of the Book Fair at the Grand Palais, crossing Paris in a tide of two thousand people (always the same ones) who, after having communed in fairground thronging and bookish vanity will meet up again around midnight at the end of a third collective migration, in the small number of Montparnasse restaurants marked with the sign of the tribe. Preceded perhaps by some minister or other, followed as ever by a horde of journalists. You can mark out the trajectory of this fauna culturalis every evening in advance, working from the order of the invitations, as in days gone by you could follow popular gatherings from place to place with certainty.”
― Jean Baudrillard, Cool Memories

“With certain women, we do not love them as we would wish or as they would wish. We prefer to violate them and lose them.

The surprises of thought are like those of love: they wear out. But here too you can carry on for a long time doing your conjugal duty.

Rome, Berlin, Sydney, New York, Rio. My secretarial staff is expanding. My rainbow too. The night which would fall simultaneously on all the cities of the world has not yet occurred. The sun which would illuminate all the cities of the world at once has not yet risen. Every woman is like a timezone. She is a nocturnal fragment of your journey. She brings you unflaggingly closer to the next night. Some women have disguised themselves as Congolese dugouts or Aleutian pearls. Why shouldn't they disguise themselves as a timezone, or even as the ecstasy of the journey? Everywhere there is pleasure you will find a woman in disguise, her features lost or metamorphosed into the ecstacy of things. Everywhere there is a woman dying.”
― Jean Baudrillard, Cool Memories

“There is no sense in refusing honours. That is in fact to do them too much honour. The only strategy is to act so that they never weigh upon you.

Your delicious (and malicious) certainty that you are a beautiful woman only subjugates yourself. How is one to approach her to be subjugated oneself?

It seems difficult to meet the woman of your life when you have several (lives). In fact, as soon as you have a double life . . .

Popular fame is what we should aspire to. Nothing will ever match the distracted gaze of the woman serving in the butcher's who has seen you on television.

With their feet caught in the ice like the pink flamingos, they still thought they were God's gift to mankind.”
― Jean Baudrillard, Cool Memories

“Amid the luxurious freshness of Ipanema each building has its own secret police.”
― Jean Baudrillard, Cool Memories

“Soiree in Rome. The women are more attractive than the men - they always are. My first impression is that all the men are ugly (they are producers and film directors) and that all the women are beautiful (they are actresses). On a second view: the men are ugly, but they have character; all the women have something erotic about them, but nothing remarkable - a purely macho society, the world of showbiz. The big scene with the male lead is played out in all its grandeur, from one palazzo to the next in the Roman night. The most beautiful actress I know is marrying a rich director, author of 97 screenplays. This is the rule among the showbiz crowd. As usual I feel alienation from all the men there and solidarity with all the women, whom the men pretend to scorn in order to please them, but to whom they are basically indifferent. It must be nice to live in bodies so beautiful, so ingenuous, and allow the men to dominate you with all their ugliness, wealth and pretensions. It must be marvellous to be a woman. Ultimately, it is this which is fascinating: woman is unimaginable. The more beautiful she is, the more unimaginable.”
― Jean Baudrillard, Cool Memories

“The conjunction of the 'straightest', most austere product of the Northern hemisphere—the presbyterian, the Anglo-Saxon, the quintessential hyperborean, in his pride and his theology—and the most primitive, regressive, impotent and also the most unselfconscious element that the Antipodes concealed under the sun: the Aboriginals. The clash resulted in the quasi-total extermination of the Antipodean, but the Southern hemisphere has not perhaps pronounced its last word yet.

The Aboriginals were certainly had. They were led to claim for themselves stretches of land which in the days when they had been left alone they had roamed through as nomads with never a thought of ownership. Their claim was directed towards an object they had never possessed and which they would have thought it contemptible and sacrilegious to possess. Typical Western cunning. In return they have palmed off an even deadlier virus on to us—the virus of origins.”
― Jean Baudrillard, Cool Memories

“These old Australians or Californians who spend all their days staring at the ocean without leaving their limousines, which they have turned into their panoramic childhood sites and their coffins, and who dream there, while awaiting the last wave, the one that will come from the depths of the ocean to engulf them.”
― Jean Baudrillard, Cool Memories

“Asia so degraded, so corrupted by the colonial era and by its own crowdedness that it can only choose between depravity and the puritan orgy of communIsm.

The women of Thailand are so beautiful that they have become the hostesses of the Western world, sought after and desired everywhere for their grace, which is that of a submissive and affectionate femininity of nubile slaves - now dressed by Dior - an astounding sexual come-on in a gaze which looks you straight in the eye and a potential acquiescence to your every whim. In short, the fulfilment of Western man's dreams. Thai women seem spontaneously to embody the sexuality of the Arabian Nights, like the Nubian slaves in ancient Rome. Thai men, on the other hand, seem sad and forlorn; their physiques are not in tune with world chic, while their women's are privileged to be the currently fashionable form of ethnic beauty. What is left for these men but to assist in the universal promotion of their women for high-class prostitution?”
― Jean Baudrillard, Cool Memories

“The population, who are, ultimately, indifferent to public affairs and even to their own interests, negotiate this indifference with an equally spectral partner and one that is similarly indifferent to its own will: the government [Ie pouvoir] . This game between zombies may stabilize in the long term. The Year 2000 will not take place in that an era of indifference to time itself - and therefore to the symbolic term of the millennium - will be ushered in by negotiation.

Nowadays, you have to go straight from money to money, telegraphically so to speak, by direct transfer (that is the viral side of the matter). A viral revolution, then, more akin to the Glass Bead Game than to the steam engine, and admirably personified in Bernard Tapie's playboy face. For the look of money is reflected in faces. Gone are the hideous old capitalists, the old-style industrial barons wearing the masks of the suffering they have inflicted. Now there are only dashing playboys, sporty and sexual, true knights of industry, wearing the mask of the happiness they spread all around themselves.

The world put on a show of despair after 1968. It's been putting on a big show of hope since 1980. No more tears, alright? Reaganite optimism, the pump ing up of the dollar. Fabius's glossy new look. Patriotic conviviality. Reluctance prohibited. The old pessimism was produced by the idea that things were getting worse and worse. The new pessimism is produced by the fact that everything is getting better and better. Supercooled euphoria. Controlled anaesthesia.

I should like to see the equivalent of Bernard Tapie in the world of business emerge in the world of concepts. Buying up failing concepts, swallowing them up, dusting them off (firing all the deadbeats who are in the way), putting them back into circulation with a dynamic virginity, sending them shooting up on the Stock Exchange and then abandoning them afterwards like dogs. Some people do this very well.
It is perhaps better to save tired concepts by maintaining them in a super cooled state like unemployed labour, or locking them away in interactive data banks kept alive on a respirator.”
― Jean Baudrillard, Cool Memories

“Everywhere power has to be seen in order to give the impression that it sees. But this is not the case. It doesn't see anything. It is like a woman walled up in a 'peepshow'. It is separated from society by a two-way mirror. And it turns slowly, undresses slowly, adopting the lewdest poses, little suspecting that the other is watching and masturbating in secret.

The metro. A man gets on - by his glances, gestures and movements, he carves out a space for himself and protects it. From that space, he sets his actions to those of the neighbouring, approximate molecules. He becomes the centre of a physical pressure, sniffs out hostile vibrations and emanations, or friendly ones, on the verge of panic. He joins up with others out of fear. He innervates his whole body with a calculated indifference, wraps himself in a superficial reverie, created only to keep others at a distance. He deciphers nothing, protects himself from the crossfire of everyone's gazes and sets his own as a backhand down the line, staring at a particular face at the back of the carriage until the very lightness of his stare stirs the other in his sleep. When the train accelerates or brakes, all the bodies are thrown in the same direction, like the shoals of fish which change direction simultaneously. The marvellous underwater lethargy of the metro, the self-defence of the capillary systems, the cruel play of vague thoughts - all while waiting for the stop at Faidherbe-Chaligny.

The crucial thing is not to have sweeping views of the future, but to know where to plant your primal scene. The danger for us is that we'll keep running up against the wall of the Revolution. For this is the source of our misery: our phobias, our prohibitions, our phantasies, our utopias are imbedded in the nineteenth century, where their foundations were laid down. We have to put an end to this historical coagulation. Beyond it, all is permitted. It will perhaps be the adventure of the end of the century to dissolve the wall of the Revolution and to plunge on beyond it, towards the marvels of form and spirit.”
― Jean Baudrillard, Cool Memories

“For whole generations, a certain pessimism is associated with the historical failure of revolutions. That pessimism is a thing of pathos. The other less sentimental, fiercer type comes from recognizing how ideal things are, the perfection and exactitude of our freedom and the absolute availability of the simplest solutions. For example, the resolution of the famine problem in Ireland by killing off the young children. You could not do better; there is no more elegant solution. It is a stroke of wit. The stroke of wit also despairs of language, but from that despair it always derives a brilliant solution, drawing a line between two diametrically opposed poles. A diabolical simplification; everything is in the ellipsis. There is no crueller trick you can play on reality than to idealize it just as it is. It never recovers from that (whereas it can easily cope with being denounced). Deify power right where it is and it can't believe its eyes. Take the people who marched through Red Square with placards reading 'We are happy in the Soviet Union! The Soviet Union is the land of happiness.”
― Jean Baudrillard, Cool Memories

“Let us turn our gaze towards the Southern lands, where only the melancholy light of origins shines.”
― Jean Baudrillard, Cool Memories