Blink Quotes

“Gottman has proven something remarkable. If he analyzes an hour of a husband and wife talking, he can predict with 95 percent accuracy whether that couple will still be married fifteen years later. If he watches a couple for fifteen minutes, his success rate is around 90 percent.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“The Power of the Glance Thin-slicing is not an exotic gift. It is a central part of what it means to be human. We thin-slice whenever we meet a new person or have to make sense of something quickly or encounter a novel situation. We thin-slice because we have to, and we come to rely on that ability because there are lots of hidden fists out there, lots of situations where careful attention to the details of a very thin slice, even for no more than a second or two, can tell us an awful lot.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“Two Dutch researchers did a study in which they had groups of students answer forty-two fairly demanding questions from the board game Trivial Pursuit. Half were asked to take five minutes beforehand to think about what it would mean to be a professor and write down everything that came to mind. Those students got 55.6 percent of the questions right. The other half of the students were asked to first sit and think about soccer hooligans. They ended up getting 42.6 percent of the Trivial Pursuit questions right. The “professor” group didn’t know more than the “soccer hooligan” group. They weren’t smarter or more focused or more serious. They were simply in a “smart” frame of mind, and, clearly, associating themselves with the idea of something smart, like a professor, made it a lot easier—in that stressful instant after a trivia question was asked—to blurt out the right answer.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“My father will sit down and give you theories to explain why he does this or that," the son of the billionaire investor George Soros has said. "But I remember seeing it as a kid, and thinking, At least half of this is bull. I mean, you know the reason he changes his position on the market or whatever is because his back starts killing him. He literally goes into a spasm, and it's this early warning sign.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“And everyone knows that it's better to have an expert show you -- and not just tell you -- how to play tennis or golf or a musical instrument. We learn by example and by direct experience because there are real limits to the adequacy of verbal instructions.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“This is the real lesson of Blink: It is not enough simply to explore the hidden recesses of our unconscious. Once we know about how the mind works — and about the strengths and weaknesses of human judgment — it is our responsibility to act.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“That’s not because journalists know more about Japan. It’s because they knew less: they had the ability to sort through what they knew and find a pattern.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“Too often we are resigned to what happens in the blink of an eye. It doesn’t seem like we have much control over whatever bubbles to the surface from our unconscious. But we do, and if we can control the environment in which rapid cognition takes place, then we can control rapid cognition. We can prevent the people fighting wars or staffing emergency rooms or policing the streets from making mistakes.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“What he meant was that the face has, to a large extent, a mind of its own. This doesn’t mean we have no control over our faces. We can use our voluntary muscular system to try to suppress those involuntary responses. But, often, some little part of that suppressed emotion — such as the sense that I’m really unhappy even if I deny it — leaks out. That’s what happened to Mary. Our voluntary expressive system is the way we intentionally signal our emotions. But our involuntary expressive system is in many ways even more important: it is the way we have been equipped by evolution to signal our authentic feelings.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“It’s a lot like what people do when they are in psychoanalysis: they spend years analyzing their unconscious with the help of a trained therapist until they begin to get a sense of how their mind works. Heylmun and Civille have done the same thing — only they haven’t psychoanalyzed their feelings; they’ve psychoanalyzed their feelings for mayonnaise and Oreo cookies.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“How good people's decisions are under the fast-moving, high-stress conditions of rapid cognition is a function of training and rules and rehearsal.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“They suggest that what we think of as free will is largely an illusion: much of the time, we are simply operating on automatic pilot, and the way we think and act — and how well we think and act on the spur of the moment — are a lot more susceptible to outside influences than we realize.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions—we can alter the way we thin-slice—by changing the experiences that comprise those impressions. If you are a white person who would like to treat black people as equals in every way—who would like to have a set of associations with blacks that are as positive as those that you have with whites—it requires more than a simple commitment to equality. It requires that you change your life so that you are exposed to minorities on a regular basis and become comfortable with them and familiar with the best of their culture, so that when you want to meet, hire, date, or talk with a member of a minority, you aren’t betrayed by your hesitation and discomfort.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“The first task of Blink is to convince you of a simple fact: decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“Truly succesful decision making relies on a balance between deliberate and instinctive thinking.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“We really only trust conscious decision making. But there are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“If you are a white person who would like to treat black people as equals in every way - who would like to have a set of associations with blacks that are as positive as those that you have with whites - it requires more than a simple commitment to equality. It requires that you change your life so that you are exposed to minorities on a regular basis and become comfortable with them and familiar with the best of their culture, so that when you want to meet, hire, date, or talk to a member of a minority, you aren't betrayed by your hesitation and discomfort.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“. . . I'm not sure we always respect the mysteries of the locked door and the dangers of the storytelling problem. There are times when we demand an explanation when an explanation really isn't possible, and, as we'll explore in the upcoming chapters of this book, doing so can have serious consequences. 'After the O.J. Simpson verdict, one of the jurors appeared on TV and said with absolute conviction, "Race had absolutely nothing to do with my decision,"' psychologist Joshua Aronson says. 'But how on earth could she know that? What my [and others] research . . . show[s] is that people are ignorant of the things that affect their actions, yet they rarely feel ignorant. We need to accept our ignorance and say "I don't know" more often.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“All they were using for their prediction was their analysis of the surgeon’s tone of voice. In fact, it was even more basic than that: if the surgeon’s voice was judged to sound dominant, the surgeon tended to be in the sued group. If the voice sounded less dominant and more concerned, the surgeon tended to be in the non-sued group. Could there be a thinner slice? Malpractice sounds like one of those infinitely complicated and multidimensional problems. But in the end it comes down to a matter of respect, and the simplest way that respect is communicated is through tone of voice, and the most corrosive tone of voice that a doctor can assume is a dominant tone.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“Whenever we have something that we are good at - something we care about - that experience and passion fundamentally change the nature of our first impressions. This does not mean that when we are outside our areas of passion and experience, our reactions are invariably wrong. It just means that they are shallow. They are hard to explain and easily disrupted. They aren't grounded in real understanding.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“Whenever we meet someone for the first time, whenever we interview someone for a job, whenever we react to a new idea, whenever we're faced with making a decision quickly and under stress, we use that second part of our brain. How long, for example, did it take you, when you were in college, to decide how good a teacher your professor was? A class? Two classes? A semester? The psychologist Nalini Ambady once gave students three ten-second videotapes of a teacher - with the sound turned off - and found they had no difficulty at all in coming up with a rating of the teacher's effectiveness. Then Ambady cut the clips back to five seconds, and the ratings were the same. They were remarkably consistent even when she showed the students just two seconds of videotape. Then Ambady compared those snap judgments of teacher effectiveness with evaluations of those same professors made by their students after a full semester of classes, and she found that they were also essentially the same. A person watching silent two-second video clips of a teacher he or she has never met will reach conclusions about how good that teacher is that are very similar to those of a student who has sat in the teacher's class for an entire semester. That's the power of our adaptive unconscious.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“You know, in order to make somebody laugh, you have to be interesting, and in order to be interesting, you have to do things that are mean. Comedy comes out of anger, and interesting comes out of angry; otherwise there is no conflict. But he was able to be mean and you forgave him, and you have to be able to forgive somebody, because at the end of the day, you still have to be with him, even after he’s dumped the girl or made some choices that you don’t agree with.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“Priming is not, it should be said, like brainwashing. I can’t make you reveal deeply personal details about your childhood by priming you with words like “nap” and “bottle” and “teddy bear.” Nor can I program you to rob a bank for me. On the other hand, the effects of priming aren’t trivial. Two Dutch researchers did a study in which they had groups of students answer forty-two fairly demanding questions from the board game Trivial Pursuit. Half were asked to take five minutes beforehand to think about what it would mean to be a professor and write down everything that came to mind. Those students got 55.6 percent of the questions right. The other half of the students were asked to first sit and think about soccer hooligans. They ended up getting 42.6 percent of the Trivial Pursuit questions right. The “professor” group didn’t know more than the “soccer hooligan” group. They weren’t smarter or more focused or more serious. They were simply in a “smart” frame of mind, and, clearly, associating themselves with the idea of something smart, like a professor, made it a lot easier—in that stressful instant after a trivia question was asked—to blurt out the right answer. The difference between 55.6 and 42.6 percent, it should be pointed out, is enormous. That can be the difference between passing and failing.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“This kind of management system clearly has its risks. It meant Van Riper didn't always have a clear idea of what his troops were up to. It meant he had to place a lot of trust in his subordinates. It was, by his own admission, a "messy" way to make decisions. But it had one overwhelming advantage: allowing people to operate without having to explain themselves constantly turns out to be like the rule of agreement in improv. It enables rapid cognition.”
― Malcolm Gladwell Gladwell, Blink: The Power of Thinking Without Thinking

“The Warren Harding error is the dark side of rapid cognition. It is at the root of a good deal of prejudice and discrimination. It's why picking the right candidate for a job is so difficult and why, on more occasions than we may care to admit, utter mediocrities sometimes end up in positions of enormous responsibilities. Part of what it means to take think-slicing and first impressions seriously is accepting the fact that sometimes we can know more about someone or something in the blink of an eye than we can after months of study. But we also have to acknowledge and understand those circumstances when rapid cognition leads us astray.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“When you write down your thoughts, your chances of having the flash of insight you need in order to come up with a solution are significantly impaired.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“I think that the task of figuring out how to combine the best of conscious deliberation and instinctive judgment is one of the great challenges of our time.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“But what I have sensed is an enormous frustration with the unexpected costs of knowing too much, or being inundated with information. We have come to confuse information with understanding.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“From experience we gain a powerful gift, the ability to act instinctively, in the moment. But — and this is one of the lessons I tried very hard to impart in Blink — it is easy to disrupt this gift.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

“Perhaps the most common — and the most important — forms of rapid cognition are the judgments we make and the impressions we form of other people. Every waking minute that we are in the presence of someone, we come up with a constant stream of predictions and inferences about what that person is thinking and feeling.”
― Malcolm Gladwell, Blink: The Power of Thinking Without Thinking