Augustus Loi’s Reviews > Enchantment: The Art of Changing Hearts, Minds, and Actions > Status Update

phrase yielded approximately eight million matches in 2010.) Here are ways to make your cause easy to swallow, and, therefore, easy to follow: • Use tricolons. • Use metaphors. • Use similes. • Keep it short. • E-mail: six sentences • Video: sixty seconds • PowerPoint and Keynote: ten slides • Business plans: twenty pages. • Stay positive. • Show respect.

This is how premortems work. The team assembles during the launch phase. The team leader asks everyone to assume the project failed and to come up with the reasons why the failure occurred—for example, a shortage of parts. The team then figures out ways to prevent these reasons from happening—for example, by finding second and third sources for parts.

I came up with a list of qualities of a great product. • Deep. • Intelligent. • Complete. • Empowering. • Elegant.

For guidance, here are the four qualities of a good positioning statement • Short • Clear • Different • Humble

For guidance, here are the four qualities of a good positioning statement • Short • Clear • Different • Humble

Accept Others • People are not binary. • Everyone is better than you at something. • People are more similar than they are different. • People deserve a break.

Some cause happiness wherever they go; others, whenever they go. —Oscar Wilde

Where Should You Draw the Line? • Are you asking people to do something that you wouldn’t do? • Do your interests conflict? • Have you hidden your conflicts of interest? • Are you telling “noble lies”? • Are you enchanting gullible people?

The fix is to imagine yourself as the person you want to enchant and ask the following questions. If you can’t come up with reasonable answers, don’t expect your enchantment to work. • What does this person want? • Is the change worth the effort? • Can I change?