Augustus Loi

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Content Strategy ...
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  (page 59 of 198)
"• Find out what your audience thinks about your organization today, and what they expect from you. (This is your existing brand.) • If you’d like your users’ perceptions to change, define how. • Identify your organization’s competitive advantages and positive unique qualities. • Create a plan to improve your users’ perceptions by playing off your key strengths and unique qualities." Aug 04, 2011 06:45PM

 
The Accidental Cr...
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"When you do this you fail to realize that (1) all your past work was once unformed and in midprocess, and that (2) you always remember past work more fondly than you actually felt about it at the time." Jul 21, 2011 06:43PM

 
Enchantment: The ...
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"phrase yielded approximately eight million matches in 2010.) Here are ways to make your cause easy to swallow, and, therefore, easy to follow: • Use tricolons. • Use metaphors. • Use similes. • Keep it short. • E-mail: six sentences • Video: sixty seconds • PowerPoint and Keynote: ten slides • Business plans: twenty pages. • Stay positive. • Show respect." Jun 11, 2011 08:32AM

 
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Xing Chen
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