Status Updates From Influence, New and Expanded...

Really bad news proceeded by bad news will make the bad news seem better

If you show a less attractive option first before you show them the option that you want them to purchase, it makes the option that you want to give them more attractive/desirable

Present an expensive item 1st because it makes the less expensive item that follows it seem more inexpensive

The same thing Can be made to seem very different, depending on the nature of the event that proceeds it

We expect coupons to not only save us money But also expect them to save us the time and mental energy to think about how to do it

Human assumption that higher price equals higher quality

Civilisation advances by extending The number of operations we can perform without thinking about them