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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by
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Erik Roos
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“... [A] significant part of attaining excellence in any field is closing the gap between the accidental and intentional, to achieve not just a *something* or even an *everything* but a *specific and well-chosen thing*, to take words and turn them into a vision, and then use the vision to spur the actions that create the results.” ~ Ken Kocienda, Creative Selection
— Nov 03, 2018 04:32PM
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