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People think in narratives. Sharing experiences with a story, fills narratives.

For practical value, most discount offers aren’t worth the hassle. They just make us walk to the store and spend on things we didn’t have to.
People share where they see value.
Practical advice is shareable advice.

People behavior moves where the masses move.
- kidney waiting list story is a proof for it.
Social influence is huge this days.
For this reason we must be observing human behavior to push a product.
When people is free, they imitate.
If it is good to show, it is good to grow.

When we care, we share.
Focus on feelings when sharing new experiences.
Emotions drive people to action.
Emotions get us to care and share.

People talk about boring stuff. Conversation triggers are key to make this happen.
If you do something really different, people will talk about it.
Competitors can be used as triggers.