Carlos Espinoza’s Reviews > Contagious: Why Things Catch On > Status Update

Carlos Espinoza
Carlos Espinoza is 85% done
For practical value, most discount offers aren’t worth the hassle. They just make us walk to the store and spend on things we didn’t have to.
People share where they see value.
Practical advice is shareable advice.
Mar 08, 2026 02:52PM
Contagious: Why Things Catch On

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Carlos’s Previous Updates

Carlos Espinoza
Carlos Espinoza is 90% done
People think in narratives. Sharing experiences with a story, fills narratives.
15 hours, 42 min ago
Contagious: Why Things Catch On


Carlos Espinoza
Carlos Espinoza is 70% done
People behavior moves where the masses move.
- kidney waiting list story is a proof for it.
Social influence is huge this days.
For this reason we must be observing human behavior to push a product.
When people is free, they imitate.
If it is good to show, it is good to grow.
Mar 07, 2026 09:53PM
Contagious: Why Things Catch On


Carlos Espinoza
Carlos Espinoza is 50% done
When we care, we share.
Focus on feelings when sharing new experiences.
Emotions drive people to action.
Emotions get us to care and share.
Mar 07, 2026 07:33AM
Contagious: Why Things Catch On


Carlos Espinoza
Carlos Espinoza is 35% done
People talk about boring stuff. Conversation triggers are key to make this happen.
If you do something really different, people will talk about it.
Competitors can be used as triggers.
Mar 02, 2026 08:27PM
Contagious: Why Things Catch On


Carlos Espinoza
Carlos Espinoza is 20% done
A don’t tell request spread like fire.
For social currency:
- Find uniqueness
- Leverage remarkably
- Make customers feel like insiders

At the end of the day, everyone wants to share secrets.
Feb 23, 2026 08:13PM
Contagious: Why Things Catch On


Carlos Espinoza
Carlos Espinoza is 12% done
6 ways/steps to make something contagious.

1. Social currency -
2. Triggers -
3. Emotions -
4. Public -
5. Practical value -
6. Stories -

Why people gossip?!
Feb 22, 2026 04:10PM
Contagious: Why Things Catch On


Carlos Espinoza
Carlos Espinoza is 8% done
Popularity gets achieved with a word of mouth advertising. It is available to everyone.
Virility isn’t born, it is made.
Feb 22, 2026 03:57PM
Contagious: Why Things Catch On


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