David Meerman Scott

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Born
in Boston, The United States
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Member Since
March 2019


Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.

He’s a sales and marketing strategist who has spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations.

David is author or co-author of ten books - three are international bestsellers. He is best known for The New Rules of Marketing & PR, now in its 6th edition, which has been transl
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Report Takeaways: Human-Centered Marketing in an Age of AI

Report Takeaways: Human-Centered Marketing in an Age of AI

Over more than three decades as a marketer, I’ve seen how seismic changes in technology can disrupt plans and programs. What worked a few years ago can quickly become obsolete.


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Published on January 29, 2026 08:58
Average rating: 3.86 · 16,025 ratings · 882 reviews · 44 distinct worksSimilar authors
The New Rules of Marketing ...

3.85 avg rating — 6,662 ratings — published 2007 — 112 editions
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World Wide Rave: Creating T...

3.70 avg rating — 426 ratings22 editions
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Marketing Lessons from the ...

3.83 avg rating — 349 ratings — published 2010 — 16 editions
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Fanocracy: Turning Fans int...

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3.64 avg rating — 353 ratings — published 2020 — 7 editions
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Real-Time Marketing and PR:...

3.80 avg rating — 197 ratings — published 2010 — 29 editions
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Newsjacking: How to Inject ...

3.71 avg rating — 181 ratings — published 2011 — 5 editions
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The New Rules of Sales and ...

3.87 avg rating — 143 ratings — published 2014 — 17 editions
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Marketing the Moon: The Sel...

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4.25 avg rating — 101 ratings — published 2014 — 9 editions
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Get Seen: Online Video Secr...

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3.58 avg rating — 52 ratings — published 2009 — 15 editions
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Cashing In With Content: Ho...

3.87 avg rating — 23 ratings — published 2005 — 5 editions
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David’s Recent Updates

David Meerman Scott wrote a new blog post

Report Takeaways: Human-Centered Marketing in an Age of AI



Over more than three decades as a marketer, I’ve seen how seismic changes in technology can disrupt plans and programs. What worked a few years ago Read more of this blog post »
More of David's books…
Quotes by David Meerman Scott  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Nobody cares about your products (Except You)”
David Meerman Scott, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

“Barack Obama is the most successful new marketer in history. Study his campaign so that you can adapt the ideas for your business.”
David Meerman Scott, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

“Tweaking bad Web content is just putting lipstick on a pig.”
David Meerman Scott, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

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