World Wide Rave Quotes

“Nobody cares about your products (Except You)”
― David Meerman Scott, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

“Tweaking bad Web content is just putting lipstick on a pig.”
― David Meerman Scott, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

“In the old days, you either had to buy expensive advertising or beg the media to tell your story. Sadly, many organizations don’t realize that they have a much better option—they can tell their story directly to an interested market.”
― David Meerman Scott, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

“Consider your own answers to these questions. In the past two months, either privately or professionally, in order to find an answer to a problem or research (or buy) a product, have you: (1) Responded to a direct-mail advertisement? (2) Used magazines, newspapers, TV, or radio? (3) Used Google or another search engine? (4) Emailed a friend, colleague, or family member (or used instant messaging, chat rooms, or equivalent) and received as a response a URL, which you then clicked to visit the web site? (Apologies to those of you who have answered these questions already.)”
― David Meerman Scott, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories