Jaquelyn Burton

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Right Thing, Righ...
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Future Ready: The...
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Strategic Managem...
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Tim    Brown
“The evolution from design to design thinking is the story of the evolution from the creation of products to the analysis of the relationship between people and products, and from there to the relationship between people and people.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation – From the IDEO CEO: Creative Strategies for Business Leaders at Every Level

Richard P. Rumelt
“I don’t actually know what I know until I work to write it down. The process of writing reveals contradictions, weak arguments, and places where more data is needed to back up an opinion. And it helps sort out the important from the less important”
Richard P. Rumelt, The Crux: How Leaders Become Strategists

“Declare a mission (or two). Sometimes it helps to write your focus down on paper. Try the simple structure of “I’m working on     in order to     because     .” Take a couple of stabs at it. Share it with your partners, friends, or team. What rings true when you read it out loud? What sounds amiss?”
Andrea Small, Navigating Ambiguity: A Designer's Guide to Creating Opportunity in a World of Unknowns

“Parkinson’s law states that work will fill the time you set aside to do it.”
Andrea Small, Navigating Ambiguity: A Designer's Guide to Creating Opportunity in a World of Unknowns

A.G. Lafley
“every line of business and function should have a strategy—one that aligns with the strategy of the company overall and decides where to play and how to win specifically for its context.”
A.G. Lafley, Playing to win: How strategy really works

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Atlas Shrugged by Ayn RandJonathan Livingston Seagull by Richard Bach
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