Nicole

“The only rule that ever made sense to me I learned from a history, not an economics, professor at Wharton. "Fear," he used to say, "fear is the most valuable commodity in the universe." That blew me away. "Turn on the TV," he'd say. "What are you seeing? People selling their products? No. People selling the fear of you having to live without their products." Fuckin' A, was he right. Fear of aging, fear of loneliness, fear of poverty, fear of failure. Fear is the most basic emotion we have. Fear is primal. Fear sells.”
― Max Brooks, World War Z: An Oral History of the Zombie War

“There's a word for that kind of lie. Hope.”
― Max Brooks, World War Z: An Oral History of the Zombie War

“.....breathing secondhand smoke, being subject to unfair dairy pricing, and not being able to mime (or lap dance), though they are all tragic, tragic injustices, are not quite as bad as the systematic segregation of public transportation based on skin color. And while fighting for your right to lap dance and mime and breathe just regular pollution is a very fine, very American idea, it is not quite as brave as being middle-aged black woman in Alabama in 1955 telling a white man she's not giving him her seat despite the fact that the law requires her to do so.”
― Sarah Vowell, The Partly Cloudy Patriot

“The finest of pleasures are always the unexpected ones.”
― Erin Morgenstern, The Night Circus