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“Much of human progress has involved reducing the time and energy, as well as the number of processes we have to engage in and think about, for each of us to obtain the necessities of life.”
― The Paradox of Choice: Why More Is Less
― The Paradox of Choice: Why More Is Less
“Every choice we make is a testament to our autonomy, to our sense of self-determination. Almost every social, moral, or political philosopher in the Western tradition since Plato has placed a premium on such autonomy. And each new expansion of choice gives us another opportunity to assert our autonomy, and this display our character.”
― The Paradox of Choice: Why More Is Less
― The Paradox of Choice: Why More Is Less
“The very wealth of options before us may turn us from choosers into pickers. A chooser is someone who thinks actively about the possibilities before making a decision. A chooser reflects on what's important to him or her in life, what's important about this particular decision, and what the short- and long-range consequences of the decision may be. A chooser makes decisions in a way that reflects awareness of what a given choice means about him or her as a person. Finally, a chooser is thoughtful enough to conclude that perhaps none of the available alternatives are satisfactory, and that if he or she wants the right alternative, he or she might have to create it. A picker does none of these things.”
― The Paradox of Choice: Why More Is Less
― The Paradox of Choice: Why More Is Less
“In a world of scarcity, opportunities don't present themselves in bunches, and the decisions people face are between approach and avoidance, acceptance or rejection.”
― The Paradox of Choice: Why More Is Less
― The Paradox of Choice: Why More Is Less
“Having the opportunity to choose is no blessing if we feel we do not have the wherewithal to choose wisely.”
― The Paradox of Choice: Why More Is Less
― The Paradox of Choice: Why More Is Less
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