Joy

“In a world of scarcity, opportunities don't present themselves in bunches, and the decisions people face are between approach and avoidance, acceptance or rejection.”
― Barry Schwartz, The Paradox of Choice: Why More Is Less

“If people think about options in terms of their features rather than as a whole, different options may rank as second best (or even best) with respect to each individual feature.”
― Barry Schwartz, The Paradox of Choice: Why More Is Less

“The key thing to appreciate, though, is that what is most important to us, most of the time, is not the objective results of decisions, but the subjective results.”
― Barry Schwartz, The Paradox of Choice: Why More Is Less

“Most good decisions will involve these steps:

1. Figure out your goal or goals.
2. Evaluate the importance of each goal.
3. Array the options.
4. Evaluate how likely each of the options is to meet your goals.
5. Pick the winning option.
6. Later use the consequences of your choice to modify your goals, the importance you assign to them, and the way you evaluate future possibilities.”
― Barry Schwartz, The Paradox of Choice: Why More Is Less