Most information doesn’t constitute a story. Think of a telephone directory: lots of information, strong cast, but a bit weak on narrative. What counts in a story is its meaning. And that’s a very different concept from information.
“people don’t do what they say they believe, they do what’s convenient and then they repent,”
― Rory Sutherland: The Wiki Man
― Rory Sutherland: The Wiki Man
“the uber map is a psychological moonshot, because it does not reduce the waiting time for a taxi but simply makes waiting 90% less frustrating”
― Alchemy: The Surprising Power of Ideas That Don't Make Sense
― Alchemy: The Surprising Power of Ideas That Don't Make Sense
“Henry Ford’s reaction to a consultant who questioned why he paid $50,000 a year to someone who spent most of his time with his feet on his desk. “Because a few years ago that man came up with something that saved me $2,000,000,” he replied. “And when he had that idea his feet were exactly where they are now.”
― Rory Sutherland: The Wiki Man
― Rory Sutherland: The Wiki Man
“It is much easier to be fired for being illogical than it is for being unimaginative. The fatal issue is that logic always gets you to exactly the same place as your competitors.”
― Alchemy: The Surprising Power of Ideas That Don't Make Sense
― Alchemy: The Surprising Power of Ideas That Don't Make Sense
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