David

“the uber map is a psychological moonshot, because it does not reduce the waiting time for a taxi but simply makes waiting 90% less frustrating”
― Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense

“It is much easier to be fired for being illogical than it is for being unimaginative. The fatal issue is that logic always gets you to exactly the same place as your competitors.”
― Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense

“Henry Ford’s reaction to a consultant who questioned why he paid $50,000 a year to someone who spent most of his time with his feet on his desk. “Because a few years ago that man came up with something that saved me $2,000,000,” he replied. “And when he had that idea his feet were exactly where they are now.”
― Rory Sutherland, Rory Sutherland: The Wiki Man

“Irrational people are much more powerful than rational people, because their threats are so much more convincing.”
― Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life