Faiz Hadzim

“The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. I have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.”
― Alex Hormozi, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

“Everything that happens to you is a form of instruction if you pay attention.”
― Robert Greene, Mastery

“The dream outcome is the expression of the feelings and experiences the prospect has envisioned in their mind. It’s the gap between their current reality and their dreams.

Our goal is to accurately depict that dream back to them, so they feel understood, and explain how our vehicle will get them there.”
― Alex Hormozi, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

“When you have something to say, silence is a lie.”
― Jordan B. Peterson, 12 Rules for Life: An Antidote to Chaos