Joel Gascoigne

“There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”
― Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference

“That’s when reality sets in. Suddenly you see what the next step is, and you think, Oh, my God, look at all these people I have to lay off. I mean, even though I’d put a ton of money back into the company, even though I’d stopped taking salary and was paying all the expenses out of my pocket, I still had assets that weren’t going to be affected. I’d have to cut back on my lifestyle, but I’d be okay. Here were all these other people, thousands of people, who depended on me, and now they’re going to be out of work. If you’re a decent person, if you have any conscience at all, you have to say, ‘How did I screw this up so badly?’” The”
― Bo Burlingham, Small Giants: Companies That Choose to Be Great Instead of Big