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In her case, the big idea was that approaching highly uncertain projects as though they were business as usual was a trap.
“There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”
― The Tipping Point: How Little Things Can Make a Big Difference
― The Tipping Point: How Little Things Can Make a Big Difference
“There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.”
― The Tipping Point: How Little Things Can Make a Big Difference
― The Tipping Point: How Little Things Can Make a Big Difference
“That’s when reality sets in. Suddenly you see what the next step is, and you think, Oh, my God, look at all these people I have to lay off. I mean, even though I’d put a ton of money back into the company, even though I’d stopped taking salary and was paying all the expenses out of my pocket, I still had assets that weren’t going to be affected. I’d have to cut back on my lifestyle, but I’d be okay. Here were all these other people, thousands of people, who depended on me, and now they’re going to be out of work. If you’re a decent person, if you have any conscience at all, you have to say, ‘How did I screw this up so badly?’” The”
― Small Giants: Companies That Choose to Be Great Instead of Big
― Small Giants: Companies That Choose to Be Great Instead of Big
Joel’s 2025 Year in Books
Take a look at Joel’s Year in Books, including some fun facts about their reading.
1,811 books
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110 friends
5,602 books
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761 friends
463 books
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42 friends
498 books
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167 friends
1,219 books
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146 friends
354 books
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119 friends
513 books
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63 friends
215 books
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184 friends
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