Rita McGrath



Average rating: 3.9 · 278 ratings · 32 reviews · 4 distinct worksSimilar authors
Seeing Around Corners: How ...

3.90 avg rating — 236 ratings8 editions
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Discovery-Driven Growth: A ...

3.86 avg rating — 42 ratings — published 2009
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Inflexão Estratégica

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Estratégias Arrasadoras

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“The very concept of “industry” is an artificial categorization. Often the most important competition any business will face is from entrants who are not hamstrung by assumptions about what their “industry” expects of them.”
Rita McGrath, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen

“unfortunately, facts are often a lagging indicator of what could potentially be important. By the time you are dealing with a fact on the ground, whatever led to it has already happened.”
Rita McGrath, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen

“the relationship between strategic degrees of freedom and signal strength is practically inverse. In the unfair way in which life operates, the moment at which you have the richest, most trustworthy information is often the moment at which you have the least power to change the story told by that information.”
Rita McGrath, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen



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