Peter Evans-Greenwood

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Peter Evans-Greenwood

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Peter Evans-Greenwood is a strategist, systems thinker, and Senior Fellow with the ADC Forum. He works at the intersection of emerging technology, institutional change, and business transformation—helping leaders make sense of complex environments and unlock new paths to growth.

Drawing on a background that spans software engineering, management consulting, and applied research, Peter integrates insights from diverse domains to map unfolding system shifts. His work focuses on how institutional legitimacy erodes, how ecosystems adapt, and how we might lead collaboratively through uncertainty—not by predicting the future, but by noticing the patterns already reshaping it.

Peter was a founding Fellow of Deloitte’s Centre for the Edge in Australi
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AI and the Filter 1 Problem

Why Adoption Isn’t Diffusion

A recent review by Alex Imas and Madhav Shukla provides a useful roundup of who is using AI and how. But while the analysis inside the frame is thorough, the frame itself deserves scrutiny.

The authors implicitly assume that AI has passed what I call a Filter 1 test: demonstrating clear, firm-level financial gains at market prices, independent of subsidised pilots or

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Published on February 18, 2026 17:37
Average rating: 4.0 · 5 ratings · 0 reviews · 5 distinct works
The New Instability

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Outsourcing in an Increasin...

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The New Instability: How Gl...

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AI and the Filter 1 Problem


Why Adoption Isn’t Diffusion
A recent review by Alex Imas and Madhav Shukla provides a useful roundup of who is using AI and how. But while the analys Read more of this blog post »
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25x33 Centre for the Edge — 4 members — last activity Jan 12, 2015 06:26PM
Somewhere to unpack concept/insights that aren’t yet on management’s agenda but should be. While we’re focused on long-term trends and opportunities, ...more
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