Davezilla

“Fiction is an improvement on life”
― Charles Bukowski, Ham on Rye

“The Romans, by that means, made pagans out of indigenous people. The moral syntax of the Roman word pagan means having the quality of village life and village mindedness. It means living at a distance from the seat of power and the arbiters of orthodox belief and observance, and living at the shadowy edge of a ploughed field. It designated undomesticated, unbroken bush dwellers, those for whom the light of culture of the eastern Mediterranean kind had not yet dawned. It is a powerful distinction to make, with powerful, enforceable criteria. The Romans didn’t invent pagan, but they did make pagans out of the country people they conquered. Though the word at this time meant something like “those on land unbroken,” the change in meaning to the modern European sense of pagan as “enemy of the true religion” tracks the arc from agricultural practice to systematic ethnic cleansing. Through a programme of shame and systematic desecration, they marginalized traditionalists, drove wedges of privilege between families, rewarded collaborators, confounded and demeaned the local languages, compromised indigenous lifeways. They made another kind of war on the indigenous aptitude for living alongside ancestors. Though certainly not the history many of us were taught to emulate or admire, it is there, stones in the sediment of the Europe that founded America. As the Romans went their civil, ruinous way, they made a point of learning from the newly conquered something of the traditional histories, alliances, and enmities of the area. They learned these enmities not to conclude them but to collude with them and deepen them, to further them, prey upon them, employ them, turning the conquered against the not-yet conquered, holding themselves out as the new, powerful ally who would right ancestral wrongs, securing and obliging and forcing the newly conquered to raise the foreign conqueror to the status of a mysteriously benevolent foreign God. Sleeping with the enemy began in earnest. This is a lesson and example relied upon heavily by Hernando Cortes as he made his ruinous way across Mexico early in the sixteenth century, and it made Cortes a dark legend in the old and new worlds.”
― Stephen Jenkinson, Come of Age: The Case for Elderhood in a Time of Trouble

“Here’s what the moment of inspiration did. It assembled these cultural meanings in this particular package for this particular group at this particular cultural moment.”
― Debbie Millman, Brand Thinking and Other Noble Pursuits

“The commercial, anthropological, and sociological branding process that professionals engage in now creates visceral distinctions to evoke immediate responses in people.”
― Debbie Millman, Brand Thinking and Other Noble Pursuits