Brand Thinking and Other Noble Pursuits Quotes

“If you can make a compelling argument, and win enough minds, and if you can transform various parts of our world sufficiently, then the moment belongs to you.”
― Debbie Millman, Brand Thinking and Other Noble Pursuits

“Here’s what the moment of inspiration did. It assembled these cultural meanings in this particular package for this particular group at this particular cultural moment.”
― Debbie Millman, Brand Thinking and Other Noble Pursuits

“I think market research is extremely valuable when it is used properly. But you must not use it to tell you what to do.”
― Debbie Millman, Brand Thinking and Other Noble Pursuits

“The commercial, anthropological, and sociological branding process that professionals engage in now creates visceral distinctions to evoke immediate responses in people.”
― Debbie Millman, Brand Thinking and Other Noble Pursuits