Either 2000's or early 2010's (at least that's when I found it) about neurodivergent kid

[Sergei]

The cover had a kid with his head in his shirt/sweater; I think an element of the novel was that he saw the world as if it were TV or perhaps ads, and it was written in a format that illustrated that.

[Rainbowheart]

Word Nerd?

Colin Fischer?

Anything But Typical?

[Lobstergirl, au gratin]

Sergei, please add genre and plot details to your topic header.

Is this children's, YA, or adult?
Where and when is it set?
Any other plot points you recall?
Author's gender?