Parasocial Relationships Books

“I’m always talking about the internet and what’s happening now, so cancel culture is something I’m interested in as a phenomenon, but I don’t want it to come across like I’m butt-hurt about it because, honestly, I don’t really care. Because what is cancelling? People start a social media account and once they get more than 300 followers they can’t see their audience as anything but an audience, something to be performed to — which is why you get the weird thing of your mate who works in a brewery talking on Facebook like he’s talking to a packed convention centre. When you’re performing to an audience, the only human inclination is to be the benevolent protagonist. You’d never assume the role of the antagonist — that’s why trolls exist with anonymity. People who actually put themselves out there, online, their role is to be the good guy. We’re not aware of the solipsism of this behaviour because we’re all doing it. So once a week, culture generates a baddie so all the good guys can go: ‘Look how good I am in opposition to how bad he is.’ And the reason we forget about whatever morally [dubious] thing that person has done a week later is because we don’t care. It’s all literally a performance. There’s a purposeful removal of context in order to seem virtuous that happens so constantly that people can’t even be arsed.”
― Matty Healy