Entity Resolution Quotes

“A KGMID is Google's way of saying I know exactly which thing you mean — this entity, has the identifier, permanent — and until you've earned one, you're a name the machine is still guessing at.”
― Paul Truscott

“A national chain with two hundred locations has two hundred opportunities for its record to contradict itself. A single clean local business is the easier entity to trust.”
― Paul Truscott, Link Building in the Era of AI Search Engines