Anne Moore > Anne's Quotes

“the fact is, our relationships to these corporations are not unambiguous. some memebers of negativland genuinely liked pepsi products. mca grew up loving star wars and didn't mind having his work sent all over the united states to all the "cool, underground magazines" they were marketing to--why would he? sam gould had a spiritual moment in the shower listening to a cd created, according to sophie wong, so that he would talk about tylenol with his independent artist friends--and he did. many of my friends' daughters will be getting american girl dolls and books as gifts well into the foreseeable future. some skateboarders in washington, dc, were asked to create an ad campaign for the east coast summer tour, and they all love minor threat--why not use its famous album cover? how about shilling for converse? i would have been happy to ten years ago. so what's really changed?
the answer is that two important things have changed: who is ultimately accountable for veiled corporate campaigns that occasionally strive to obsfucate their sponsorship and who is requesting our participation in such campaigns. behind converse and nike sb is nike, a company that uses shit-poor labor policies and predatory marketing that effectively glosses over their shit-poor labor policies, even to an audience that used to know better. behind team ouch! was an underground-savvy brainreservist on the payroll of big pharma; behind the recent wave of street art in hip urban areas near you was omd worldwide on behalf of sony; behind your cool hand-stenciled vader shirt was lucasfilm; and behind a recent cool crafting event was toyota. no matter how you participated in these events, whether as a contributor, cultural producer, viewer, or even critic, these are the companies that profited from your attention.”
― Anne Elizabeth Moore, Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

“It's important to realize that sometimes the information you need is hidden behind the information available.”
― Anne Elizabeth Moore, The Manifesti of Radical Literature

“Unfortunately, what anti-human trafficking NGOs [non-governmental organizations] really do is instead quite damaging: they normalize existent labor opportunities for women, no matter how low the pay, dangerous the conditions, or abusive an environment they foster. And they shame women who reject such jobs.”
― Anne Elizabeth Moore, Threadbare: Clothes, Sex & Trafficking

“Scientists are aware that all the lab-rat tests in the world, once compiled, can tell us only how lab rats act when tested, and that is how we must begin to view school: all that you can learn in a school classroom is what goes on inside a school classroom.”
― Anne Elizabeth Moore, The Manifesti of Radical Literature

“Punctuation was, it is sad to say, invented a very long time ago. Even more frustrating, it has remained with us ever since.”
― Anne Elizabeth Moore, The Manifesti of Radical Literature

“[T]he dozen or so items I wished to return to XXI Forever could only be traded in, and the store had a strict BOGO policy: Buy One, Get One (Free). This means that the 12 items I had but did not need could only be returned by trading them in for 24 different, new items; I tried, of course, to eschew that "one free" I didn't need. Not allowed. (Everyone I knew got glittery spangles as holiday gifts that year.) The garment industry, it seems, is now inventing new ways to give this stuff away.”
― Anne Elizabeth Moore, Threadbare: Clothes, Sex & Trafficking

“What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,”
― Anne Elizabeth Moore, Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

“We've been very clear all along on where we draw the line," Jim Ward, Lucasfilm's vice president of marketing, told The New York Times. "We love our fans. We want them to have fun. But if in fact somebody is using our characters to create a story unto itself, that's not in the spirit of what we think fandom is about. Fandom is about celebrating the story the way it is.”
― Anne Elizabeth Moore, Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

“I'm on a weird quest to be sort of famous, like an indie movie star that only the hip people like to chat about.....I want to be underground famous," she wrote on Grrl.com, before working on her Sith promotions - she's genuinely on "our side.”
― Anne Elizabeth Moore, Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

“It is true, we shall be monsters, cut off from all the world; but on that account we shall be more attached to one another.”
― Mary Shelley, Frankenstein