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Ken Kocienda

“It was often difficult to decide where an algorithm should end and a heuristic should take over. It usually took us many design and programming iterations to evaluate all the relevant options. The best solutions were an accumulation of small decisions carefully weighed against each other as we sought to tame the complexity of so many compounding and overlapping factors.”

Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda
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