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Ken Kocienda

“Over time, Don and I began to understand and absorb the model Richard showed us. Look for ways to make quick progress. Watch for project stalls that might indicate a lack of potential. Cut corners to skip unnecessary effort. Remove distractions to focus attention where it needs to be. Start approximating your end goal as soon as possible. Maximize the impact of your most difficult effort. Combine inspiration, decisiveness, and craft to make demos.”

Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda
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