(?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)
Ken Kocienda

“They were always wary of showing Steve something he might like but that we might not be able to ship in a product. Scott didn’t run an ivory tower research and development department. Our demos to Steve carried the promise that we could deliver, and since showing work to Steve implied this willingness to commit, very few demos shown for the first time in these earlier meetings proceeded to him without further refinement. Sometimes there were several rounds of feedback and changes over many weeks before Scott would give the approval to bring the work into Diplomacy.”

Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Read more quotes from Ken Kocienda


Share this quote:
Share on Twitter

Friends Who Liked This Quote

To see what your friends thought of this quote, please sign up!

0 likes
All Members Who Liked This Quote

None yet!


This Quote Is From

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda
5,131 ratings, average rating, 512 reviews
Open Preview

Browse By Tag