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Ken Kocienda

“In any complex effort, communicating a well-articulated vision for what you’re trying to do is the starting point for figuring out how to do it. And though coming up with such a vision is difficult, it’s unquestionably more difficult to complete the entire circuit, to come up with an idea, a plan to realize the idea, and then actualize the plan at a high standard, all without getting bogged down, changing direction entirely, or failing outright. Perhaps the most unnerving and fear-inducing source of anxiety is that your ideas, words, and resulting vision might not be any good to start with and wouldn’t yield success even with a faithful follow-through.”

Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda
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